Email Service Providers (ESPs) offer a comprehensive solution for Email marketing, combining design, list management, tracking, and the all-important sending engine. Even the best ESPs can face challenges, mainly when IP reputation or deliverability issues arise. In a shared IP environment, a client may need to migrate to a new provider because other senders on the same IP address are destroying the reputation. In a dedicated IP environment, the ESP may not allow you to change IP addresses or may charge you for the change. This architecture is inflexible for a few reasons:

• IP Reputation: An ESP’s IP reputation is critical for email deliverability. If your ESP’s IP reputation drops due to high bounce rates or spam complaints, your emails may end up in the recipient’s spam folders, severely impacting your email marketing effectiveness.
• Deliverability Issues: ESPs can experience deliverability issues, especially if they have a large customer base. When an ESP faces problems like server blacklisting or technical glitches, it can result in email deliverability problems for all its clients.
• Vendor Lock-In: Most ESPs tie their clients to their SMTP servers, making switching to a different email service provider challenging without disrupting ongoing email campaigns and losing valuable subscriber data.

Ongage’s Competitive Advantage:

Ongage’s unique advantage in connecting to any bulk email service makes it a resilient choice for businesses concerned about IP reputation or facing deliverability issues with their current ESP.

Ongage addresses these challenges with a unique approach:

1. Seamless SMTP Integration: Ongage lets you connect to any bulk email service or SMTP provider. This flexibility means that you’re not locked into a single vendor. If your current ESP faces deliverability issues, you can easily switch to a different SMTP service while keeping your email program intact.
2. No Disruption to Email Campaigns: Ongage’s platform makes the transition from one SMTP service to another smooth, so your ongoing email campaigns can continue without interruption. This is a significant advantage as it ensures subscribers continue receiving your emails even during the transition.
3. Maintaining Sender Reputation: Ongage’s ability to connect to various SMTP providers allows you to maintain your sender reputation. If one SMTP service’s reputation is compromised, you can switch to a provider with a better reputation, ensuring your emails are delivered to the inbox.
4. Flexibility and Control: Ongage allows you to choose the SMTP service that best suits your needs, whether you prioritize deliverability, cost-effectiveness, or specific features. This flexibility empowers you to make data-driven decisions for your email marketing strategy.

Ongage Features

Ongage provides the flexibility and control needed to navigate the challenges of Email Marketing with confidence.

1. Personalization & Segmentation: Gain valuable insights into customer behavior, send data-driven emails, and segment your audience dynamically according to intent. Personalization is at the core of effective email marketing.
2. Seamless Email Campaign Management: Ongage’s intuitive dashboard allows you to access critical statistics at a glance, analyzing your performance and maintaining complete control over your operations.
3. Journey Automation: Design personalized customer experiences based on their actions. Automated real-time emails guide your audience toward your desired goals, enhancing engagement and conversions.
4. Email Deliverability as a Science: Ongage is your one-stop deliverability solution. With system capabilities, detailed reports, and a team of experts, you can analyze email deliverability from every angle and ensure your messages reach the inbox.
5. Email API Multi-Pass for Data Connectivity: Ongage’s API allows you to seamlessly sync your customer relationship management (CRM), customer data platform (CDP), and data warehouse. This real-time data integration optimizes your email campaigns.
6. SMTP Relay or MTA: Ongage allows sending emails through its built-in SMTP or connecting your existing SMTP or Mail Transfer Agent (MTA). This adaptability enables you to send from multiple SMTPs or consolidate your email via one platform.
   • SMTP relays and ESPs: Amazon, Inboxroad, Mailjet, mySMTP, Sendgrid, SMTP, Messagebird, Socketlabs, Netcore, and Ongage SMTP.
   • MTAs: EmailSuccess, SMX, PowerMTA, MDaemon, MailerQ, and GreenArrow.
7. Text Messaging: Ongage doesn’t stop at email marketing. It also enables you to send personalized SMS messages, capitalizing on the fact that 90 percent of them get opened within 90 seconds. Combining SMS with highly personalized email campaigns creates a powerful synergy for cultivating relationships with your audience.
   • SMS vendors supported include CM, MessageMedia, Twilio, and Sinch.

Ongage’s outbound mail management technology, focusing on Smtp solutions, gives businesses the tools they need to succeed in email marketing. Its flexibility, personalization, and support make it a top choice for email marketers looking to enhance their campaigns and drive results. Take advantage of Ongage’s offerings and explore the endless possibilities of email marketing with their platform. It’s time to take your email marketing to new heights.

Start with Ongage Today!

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Originally Published on Martech Zone: Ongage: An Email Marketing Platform That Lets You Change Your Sender (SMTP, MTA)