2023-03-08 19:01
Getting in with Gen Z isn’t just about learning the lingo. As brands like e.l.f. and Hellofresh have expertly shown, it’s an exercise in empathy that requires companies to check… Read More
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How To Optimize Prestashop For Increased Seo And Conversions Blog
martech.zone
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search engine optimization
The aim of any #ecommerce site is to attract #traffic and getting more sales. This can be accomplished by #optimizing the site for #SEO. Here are a few ways in which #SEO can be done for a #Prestashopsite
2023-03-03 20:27
Although you might not admit it to HR, sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from diffe… Read More
2023-03-03 19:53
As someone who works to assist our clients with their search engine optimization (SEO) as well as runs a marketing technology publication, you can only imagine how many organic search engin… Read More
2023-03-03 15:45
A landing page is a destination page on your website where you want to convert visitors. While other pages may provide information and detail about products and services, a landing page sho… Read More
2023-03-02 19:26
The business world has undergone a massive transformation in recent years, and B2B content marketing has become an essential tool for companies looking to stand out in the crowded digital m… Read More
2023-03-02 17:30
One of the projects that I’m working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There’s additional dev… Read More
2023-03-01 16:28
Seldom a day goes by that I’m not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it’s quite infuriating… Read More
2023-03-01 14:00
Google continues to enhance its algorithms for organic search ranking with major updates over the years. Thankfully, the latest algorithm change, the helpful content update, is hyper-focuse… Read More
2023-02-28 22:48
Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies… Read More
2023-02-28 17:58
Increase traffic… it’s a term that I hear over and over and over again. It’s not that I don’t believe in increasing traffic; it’s that often marketers are try… Read More
2023-02-28 16:52
If you’ve been a reader of Martech Zone for a while, you know I could use a lot of help in the editorial department. It’s not that I don’t care about spelling and grammar;… Read More
2023-02-28 02:36
We recently shared an article on sales technology and a key platform that should be included in your sales stack is an E-signature solution. In the United States, the ESIGN Act was passed i… Read More
2023-02-27 00:00
Omnichannel marketing has two different perspectives: the brand and the consumer.
For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same exp… Read More
2023-02-24 17:03
Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to… Read More
2023-02-24 04:25
If you’re reading this article in our email or feed, you will need to click through to the page to use the app.
Text or HTML
Clean Text
Count Copy Clean Text
As… Read More
2023-02-23 23:16
One of the efforts that I’ve really been working on this year on Martech Zone is providing some simple web applications that are helpful to our visitors. There’s some basic deve… Read More
2023-02-22 21:57
As I work to monetize Martech Zone through affiliate sales and sponsorships, one frustration is simply getting paid. For example, a couple of weeks ago I noticed that I’d accumulated… Read More
2023-02-16 22:52
It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harr… Read More
2023-02-16 22:11
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best custome… Read More
2023-02-15 19:24
To date, I’m fairly certain that we’ve built or redesigned over 100 sites for clients across virtually every content management system (CMS). The majority of these platforms hav… Read More
2023-02-10 20:13
The first step for most people that are researching a product online, their first step is often Google. Brands often think that selling their products on Google simply means that they can h… Read More
2023-02-10 18:09
Online advertising is constantly evolving, and one of the most recent developments is the introduction of dynamic creative ad servers. These advanced ad servers are changing the way adverti… Read More
2023-02-09 19:58
NapoleonCat is your team’s social media toolkit, integrated with Facebook, Messenger, Instagram, Twitter, LinkedIn, Google Business, and YouTube. The platform is utilized by SMBs, onl… Read More
2023-02-09 17:30
Read below for a full explanation of how cascading stylesheets work. We display our apps at the top of the page so that it’s easy to find and use. If you’re reading this article… Read More
2023-02-08 23:21
That sounds like a simple question but you’d be surprised at how complex the infrastructure is that is providing you with an accurate time. When your users exist across time zones, or… Read More
2023-02-08 20:00
In a recent article, we shared how small businesses are utilizing social media to grow their business. An enormous challenge for businesses to manage their social media following and foster… Read More
2023-02-08 18:21
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks fro… Read More
2023-02-08 17:39
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social… Read More
2023-02-07 22:08
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a mem… Read More
2023-02-07 19:21
Cost Per Action Calculator
Campaign Results
Direct Campaign Expenses
*
$
Expenses specifically for campaign.
Total Actions… Read More
2023-02-06 16:27
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some… Read More
2023-02-03 19:21
Every business needs sales leads to survive and many of them turn to public relations as a way to help fill the sales pipeline. However, for many sales teams, there is often a great deal of… Read More
2023-02-03 18:37
If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it&rsquo&helli…Read More
2023-02-02 18:14
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a… Read More
2023-02-01 19:55
Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. Highbridge had been recently hired to help a company whose site had been hacked and… Read More
2023-02-01 18:07
We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process.
If internationalizati… Read More
2023-02-01 16:03
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in… Read More
2023-02-01 02:15
The details and explanation of how an SPF record works are detailed below the SPF Record builder.
SPF Record Builder
Here’s a form that you can use to build your own TXT record… Read More
2023-01-31 21:00
This week I was reading a post from a digital marketing agency on why you should hire them. The first and foremost reason was digital marketing expertise. I’m not sure I agree with th… Read More
2023-01-31 20:32
As your business grows, so will the skills you need to implement your business strategies.
Get where you are now; you’ll get where you want to be. How do you know what skills your… Read More
2023-01-31 20:03
A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factor… Read More
2023-01-29 20:05
A blog can be a great source of traffic to your website, but creating blog posts is time-consuming, and we don’t always get the results we want. When you blog, you want to ensure you… Read More
2023-01-27 18:49
With so many companies forced to reduce marketing headcount and looking for ways to automate data processes as well as reduce technology expenses, bundles like Pabbly are worth evaluating… Read More
2023-01-27 02:20
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new… Read More
2023-01-25 16:32
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validi… Read More
2023-01-20 17:01
One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this come… Read More
2023-01-20 01:47
Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps… Read More
2023-01-19 00:23
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However,
Only 25% of enterprises ha… Read More
2023-01-18 17:22
You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas… Read More
2023-01-13 21:04
With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the… Read More
2023-01-12 20:02
As sailors navigated the globe centuries ago, they would frequently pull out their sextant to determine the location, direction, and speed of their ship with respect to the sun, the stars… Read More
2023-01-12 02:24
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retail… Read More
2023-01-12 01:36
This year, US advertisers will spend close to $240 billion on digital advertising in an effort to reach and engage consumers who are new to their brand, as well as re-engage existing custom… Read More
2023-01-10 21:19
Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no go… Read More
2023-01-10 19:18
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse… Read More
2023-01-10 02:56
If you’ve visited Martech Zone lately, you may have noticed that we now offer the ability to view the site in either light or dark mode. Just search for the moon or sun icon next to t… Read More
2023-01-08 22:09
This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re co… Read More
2023-01-06 20:49
Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital id… Read More
2023-01-06 19:22
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn&rsquo&helli…Read More
2023-01-06 00:03
It never fails that every time I’m working to move data from one system to another using a text area field, I have my data formatted incorrectly. Some systems want all of the values i… Read More
2023-01-05 22:48
It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing da… Read More
2023-01-05 21:29
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an o… Read More
2023-01-04 22:25
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force wit… Read More
2023-01-04 19:09
With one analyst giving a global recession a 98% likelihood, it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to th… Read More
2023-01-03 22:53
While there are many popular ecommerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box… Read More
2023-01-03 19:45
Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam show… Read More
2023-01-02 21:37
When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns… Read More
2023-01-02 19:39
We’ve assisted in the process of naming quite a few businesses and products over the years for our clients and it’s not as easy as it seems. Out of the box, there are a few stra… Read More
2023-01-02 17:50
It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible l… Read More
2022-12-30 22:44
A calculation that I continue to see botched in our industry is how marketers calculate their campaign return on investment (ROI). The vast majority of marketers do a simple calculation of… Read More
2022-12-29 17:42
Some folks don’t realize it, but WordPress has integrated the ability to syndicate RSS feeds with some out-of-the-box features. While there are widgets to do this, you may actually wa… Read More
2022-12-29 14:26
Did you know that the first text message ever sent was Merry Christmas? That’s right… twenty years ago, Neil Papworth sent the message to Richard Jarvis at Vodafone. Text messa… Read More
2022-12-28 21:16
I met with a client who has been struggling with their search engine rankings. As I reviewed their Content Management System (CMS), I looked for some basic best practices that I could not f… Read More
2022-12-28 18:46
My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesf… Read More
2022-12-27 17:55
A core of our marketing work with clients is developing their content library to drive more qualified leads and help them convert faster. Organic search is the primary channel for this traf… Read More
2022-12-27 13:00
Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges o… Read More
2022-12-27 02:46
Personally, I believe the term viral is a bit overused, especially as a strategy. I do believe that there’s a strategy to make shareable content, though. There are many factors that c… Read More
2022-12-24 15:25
The more people you know on LinkedIn, the better off you will be. It’s indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increa… Read More
2022-12-22 13:57
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s… Read More
2022-12-21 16:40
I had written about the steps you should take when launching your agency. Included were two critical contractual documents that I recommended:
Master Service Agreement (MSA) &nd&helli…Read More
2022-12-20 17:50
A solid relationship between a service provider, implementation consultant, or agency is critical to the success of any implementation, integration, or execution of your marketing strategie… Read More
2022-12-20 04:06
The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the mode… Read More
2022-12-19 18:01
It’s a challenging economy right now for marketing professionals. If you’re at risk of losing employment or you’ve been laid off and are job hunting, I’d encourage y… Read More
2022-12-16 20:23
Virtual reality deployment for marketing and ecommerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the t… Read More
2022-12-14 23:28
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous… Read More
2022-12-14 17:05
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of what the strategy is and the general steps in the process. This infographic from… Read More
2022-12-13 16:59
If you’re a B2B marketer you can’t help but notice that the world is a little different these days.
Lately, we’ve all been feeling the effects of an uncertain econ… Read More
2022-12-12 18:02
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of… Read More
2022-12-09 21:37
Having been in the agency business for over a decade, I’ve seen a few agencies flourish while many more went out of business. I don’t have a lot of wisdom when it comes to this… Read More
2022-12-08 22:52
We’ve been working on an explainer video for the last couple of weeks, and it’s been going extremely well even though it’s bringing together five groups of talent –… Read More
2022-12-08 21:52
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–wh… Read More
2022-12-07 02:55
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing… Read More
2022-12-03 23:40
With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some addit… Read More
2022-12-02 22:33
The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two bi… Read More
2022-12-02 01:46
Getting content right is easier said than done. For small businesses in particular, the act of setting up a coherent content schedule that’s bound to inspire your customers and genera… Read More
2022-12-01 21:12
There’s definitely a trend among consumers and businesses alike to protect their data and privacy more than they ever had in the past. A few years ago, I made the mistake of sharing m… Read More
2022-11-28 23:24
Whether you’re gearing up for Christmas, or are preparing for any other seasonal boost for sales, it’s essential that your website is ready to experience greater volumes of traf… Read More
2022-11-26 16:10
I’ve been working and developing with WordPress since its inception. The content management system’s simplicity is phenomenal, and its mass adoption has no surprise. There are h… Read More
2022-11-24 16:36
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24%… Read More
2022-11-24 15:57
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential cu… Read More
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