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What is Interactive Marketing – Areva Digital,Trivandrum.

Our blog entries resemble print pieces, our offerings like books, and our slide decks resemble presentations. These are just a few examples of the eerie similarities between the content formats we use today and those we used earlier. While these forms are generally acceptable, marketers may use interactive marketing to elevate their content from acceptable to great.

Marketers have a fantastic potential to reach record-high levels of audience engagement with interactive marketing. Its early adopters have shown that marketers can’t simply continue to do what they’ve always done if they want to stand out from the crowd. They must update their work.

However, you cannot effectively employ interactive marketing if you do not understand what it is. To that end, the following information has been organised into sections for your convenience:

What is Interactive marketing?

Interactive marketing is a strategy that makes use of captivating images or videos to engage viewers with your content. This type of marketing catches the interest of your target market, delights them, and imaginatively offers your good or service.

Common Types of Interactive Marketing Strategies

Interactive videos: 

A terrific approach to engage people or explain a concept is through video. By including CTAs in videos that invite viewers to subscribe or join the conversation in real time, astute marketers have discovered fresh methods to engage viewers. In some videos, viewers can select from a list of multiple-choice responses that are displayed on the screen to respond to questions. Other forms immerse the viewer in breathtaking scenery, a technique that is gaining popularity as 360-degree video usage spreads.

Quizzes, surveys, and polls:

You can make quizzes and polls on just about any subject, and they are a great way to engage website visitors. Buzzfeed has excelled in this field, but you can also frequently see them on websites for travel, real estate, and interior design. They are also well-liked marketing tools for social media.

Personalised content: 

From addressing customers by name in email to curating specific ads targeted at their individual needs, adding a personal touch gives the impression that you are speaking directly to them. Ever abandoned an item in your cart and received an email reminder about it later? That’s personalised marketing at work.

Interactive storytelling:

Because it can be challenging to keep readers interested in a lengthy piece, interactive storytelling can be a valuable tool for marketers. uses visual elements like clickable maps, charts, animations, and infographics to help break up text and prevent readers from feeling bored.

Calculators:

While calculators don’t sound super interesting, they are incredibly useful for organisations that want to showcase data. Looking for a home? You’ve probably used a mortgage calculator to get a ballpark estimate of your monthly payment.

Benefits of Interactive Marketing:

Boosted Conversion Rates :

Potential clients have the opportunity to buy right away thanks to interactive marketing. As an illustration, placing a call to action at points of sale is a popular and successful interactive marketing strategy. You’ve probably seen “buy now” buttons in digital advertisements or “add to basket” buttons at various locations on websites.

Increased Audience Engagement :

Engaging your audience requires pleasing them, which is why strategies like interactive movies, tailored content, and online quizzes are so effective. It offers customers a distinctive experience that makes dealing with your company enjoyable. If your audience is having a good time, they are more likely to support and even spread the word about your business.

Instant Feedback :

Through strategies like quizzes and polls, you may easily and rapidly determine how your audience feels about your business. Is it simple to navigate your website? Are your items up to snuff? Exist any places that could use improvement? With interactive marketing, you can communicate with your customers more effectively and give them a voice so you can see what works and what doesn’t.

Areva Digital Offers the best in class digital marketing course in trivandrum. We are providing fully practical oriented classes with interactive sessions with 100% placement support.

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