Digital Marketing Strategy for Construction Company 

Again,Again,Again………..Going to talk about Digital Marketing and its significance but now in the field of construction. Digital Marketing in construction yes it will help to increase brands digital reach, leads, clients and revenue..But how???

          Integrating the digital marketing strategies with sales strategies bring full alingment between sales ,marketing and of course the organizational growth vision.

Integrating digital strategies with sales ??????

                 Digital Marketing Solutions should be designed to achieve remarkable and extraordinary results for the organization.From Youtube ads to Tik tok ads to google ads to facebook ads to twitter and linkedin ads……Get leads instead of clicks, get clients instead of shares or impression these all can be achieved by integrating innovative ideas and strategies in the marketing campaigns.

So ready to grow Business ? 

          Build Brands with value, whatever marketing tactics are applying should bring solid results. As people are spending lots and lots of their time in internet marketing video ,photo (visual content making) is becoming important as audiences search for more engaging content on social media channels.Whether appearing on Facebook or Youtube ad  or on a mobile device, whatever it is should able to create impactful material that will resonate with audiences and should convert traffic into leads.

Digital Marketing Strategies of construction companies should be an intelligence led process designed to shape the outcome. The strategies should include in depth diagnostic recommendations that help to achieve your goals faster. Simply leveraging marketing won’t always work it should typically include the implementation of a lead generation website, a highly measurable targeted search and content strategy and specific traffic driving marketing campaigns.

Let us discuss some Digital strategies a company in the construction industry should follow  in order to make sure they’re spending their budgets the right way.

Content

“Content is the reason search began in the first place”.As in quote itself it’s said. The content you write about,  whether it’s blog posts, infographics or social media posts, says a lot about you and your company. It’s simple, the better content the more traffic they generated. The more traffic generated, the more likely they will be converted to sale. Content marketing helps to generate leads, drives six times higher conversion rates, and will  boost in web traffic. 

Not only content marketing helps in generating leads, but it also helps in understanding who your customers are. Every customer requires a unique service, so it’s important to know who your customers are and what specifically makes them want your service/product.

Cool topics you can talk about include:

Industry Trends

Construction Safety Tips

Tips to picking the best contractors

Checklists

Construction related templates

Local SEO

While  searching for a contractor, people will  usually look for a professional in that area as it adds to the easiness of the job. 46% of searches have local intent. This means that instead of searching for a General Contractor, they will be searching for a General Contractor in Local place. 

Local keyword optimization plays a role here is the process of compiling a list of search phrases and topics that your target demographic is searching for to find your business and integrating them into your website. This  is called “on-page search engine optimization”.

How to find the right keywords? First, keep in mind the target customer. What are they searching using google trends, for what services they need? Some examples are below

• “construction company in [your state]”
• “kitchen renovation in [your state]”
• “bathroom remodeling in [your state]”
• “Modular kitchen [your state]”

Use Google keyword planner to see if people are searching for the keywords.Based on the search volume,keyword suggestions use the keywords relevant for the business. After a list of keywords that are  relevant for the business are researched, integrate them into the website. This can be done by turning the search phrases or keywords into content in the form of blog posts and pages on website. Final result will be  a website that is search engine friendly and well optimized to bring in more highly-targeted local traffic.

There are also other ideas to increase your SEO, here’s a few ways:

Configuring your Google My Business

Directory and Listing Citations

Website Localization

Review and Rating Management

Quality Backlinks

 Claim your company directory profiles

When a customer is looking for a service such as remodeling or home construction, they spend a long time in the “research” phase. This ensures that the company they choose will do quality work for the amount of money that it costs. A potential customer will research construction companies and if they see no information other than the website, sure they will move to another company. 10 years ago, it was only  the website which brought customers to the business, but today things had changed, its importance to increase your online presence. For that, you need to register all directory profiles for the construction company. Here are some examples:

• Yelp
• Yellow Pages
• Google Business
• Foursquare
• Home Advisor
• Merchant Circle

3. Remarket to your site visitors

                              Buyer in the decision phase will jump from website to website to research potential companies  before making a decision.And if they didn’t visit your website what can we do for that? 

                       Remarketing is the only option available to tackle the situation.With remarketing you have the ability to show advertisements to people who have visited your website or similar and left without contacting you. As they are in the research phase and thinking about who to contact. And if you want to stay in the front,  Remarketing makes this easy.

First, place a tracking code on your website. Second, you design an ad that, when clicked, drives them to you. Lastly, let the ad run. The longer the ad runs, the more potential leads you collect. This digital marketing strategy is the perfect way..

 Run advertisements with local bloggers

Will you hand over your money to a business you didn’t trust? Marketing is building trust rather than advertising or sales. Trust is what makes a sale occur. One of the best ways a local business can build trust online is to maximum taking the advantage of the trust that a local blogger has already built. In a region or in a locality there will be bloggers who run websites talking about what’s going on in and around the town, they may not have a huge audience. The people who read their posts and follow them on social media can be highly targeted,because the blogger has gained their trust. 

Let’s look at how to get started.

 Start by contacting the blogger and ask for the most beneficial opportunity for you. That would be a guest/sponsored post where the blogger writes about your business and promotes it on their social channels. This is a beneficial idea in two ways.

• First, it creates an awareness of your business to a hyper-targeted audience. 
• Second, it will increase your online presence.

 Now, when someone searches a keyphrase “construction company in [your state]” or the name of your construction company, they are more likely to read this blog article about your business from a trustworthy source.

5. Ask for reviews

 Reviews are the backbone of any local business as a  part of digital marketing campaigns. Reviews act as a social proof. Search engines use business reviews as a key indicator to rank websites in the search results. That means more good reviews equals higher search engines rankings, which drives more targeted traffic and leads.  

It’s only a simple task for asking customers to review your construction company which will let your business grow. The two sites that Google gives the most weightage for reviews are Google My Business andYelp. The more Google reviews your business has, there is a good chance it will show up in the local results too, with your address and phone number next to your website information.

Social Media

95% of the total population are using social media. That’s the place with a lot of potential customers. It would take a lot of resources to capture the whole market, but there are some techniques you can depend on in an efficient way that yields the highest ROI.

The best way companies in the construction industry can depend on social media is through partnerships with various groups and social influencers.

Groups: Construction Specific Organizations groups are great to share your content. Sharing your content with their followers is a great way to expose your service to a larger following base. This also allows the groups  to follow and repost your content with their followers.

Social Influencers: Influencers are individuals with 10K-150K followers. Thus influencers are the best people to interact with on social media because their followers are very loyal and trust the content posted on their page. If they trust the influencer, and the influencer recommends your service, you have got a golden chance.

Having a strong social presence allows you to engage with customers and subsequently creates brand loyalty so Don’t forget, your brand, your quality of service and strong customer base is incredibly important to the success of your business, and digital marketing plays a vital role.

Digital Marketing Strategy for Construction Company 

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