When looking for a local product or service, most of us now pick up our smartphone to search online for what we need.

These stats show how effective Search is for driving local customers to businesses:

• 97% of people find local businesses via an internet search ^{Source: seotribunal.com}
• 72% will visit the business premises if within 5 miles ^{Source: seotribunal.com}
• 18% of local searches lead to a purchase in 24 hours ^{Source: Think with Google}

This guide has been written for businesses (not SEO geeks), to cover the questions you may have when considering local search, and whether it is right for your business.

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