If you want to be found on Google, you need to have a broad understanding of keywords and how they should be used in your website marketing.
The following post is a very brief introduction to keywords.
Google is basically just a very powerful word search machine; so if you type in ‘book shops‘ Google will search through the billions of words on millions of websites to find what appears to be the best results for your search.
So if you own a book shop it might seem like a good idea to target the term ‘book shops‘ on your web-site?
Unfortunately this is NOT the case if you are a small business!!!
- This is because there are lots of searches and competition for the term ‘book shops‘; at the time of writing Waterstone comes top of Google for this term, and in reality for a small business to compete against Waterstones for this term would be very challenging.
- But worry not, all you need to do is think of key words or key phrases that are more specific to your business, such as ‘book shops Glasgow‘, and immediately you are reducing the competition for that phrase and targetting customers who may be more interested in your business.
- Google have a great tool for analysing these phrases to help you chose which ones to target called the Keyword Tool; see the results for ‘book shops‘ and ‘book shops Glasgow‘:
- As you can see “book shops Glasgow” has much fewer searches and less competition, thus for a small business they are much more likely to be found for this term than just for ‘book shops‘.
- So the first step of evey small businesses web marketing strategy is to brainstorm and use the Google keyword tool (plus others which I’ll review at a later date) to determine 5 – 10 key phrases that you are initially going to target – everything else will flow from here.
So do not delay, get going with your key word research today!
We cover this subject in much greater depth throughout the rest of the http://www.localseoservices.co.uk/ website. If you have any further questions relating to how the implementation of the most relevant keywords to your particular market sector can give your online venture a boost, please give us a call on Tel. No. 01883 576 001 or contact us via e-mail at [email protected].
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