The following are 10 top tips for things you can do to your business website to assist with local search optimisation:
1. Geo Targeting
Within the text on your site, and especially your home page, include the target towns, areas and counties within your copy, filenames, anchor text and meta tags.
2. Name, Address and Phone Number (NAP)
Within crawlable text, above the fold and throughout the site include the Business Name, Address and Phone Number to ensure consistency within external citation sources such as Google Places, Yelp, etc.
Image From Flickr by moneyblognewz
3. Multiple Locations
Each physical business location needs its own landing page on your website with a crawlable name, address and phone number.
4. Service Area Pages
Build pages relating to each of your services and in which geographical locations you undertake these services, for example pest control London, pest control Surrey etc., this is to leverage location based content so you can spread a wider net for the longer tail terms your customers will be searching for.
5. Enquiry Form
Prominently display an enquiry form on every page if possible above the fold, or if not possible put it on the homepage and the “contact us” page.
6. Building Trust
Place your business phone numbers and addresses above the fold to help assure the user that you are a legitimate business with operating from real locations.
7. Testimonials
Use customers testimonials as much as possible to further legitimize your product or business in the eyes of visitors, potential customers love to see testimonials so please to not underestimate this.
8. Organisations
Proudly display the organisations your business are members of, whether trade organization, Trust Mark, Check a Trade etc, and proudly display your membership badge and/or license number above the fold.
9. Microformats
Further increase your visibility in Google and other search engines by implement the LocalBusiness Schema.org Microformat, for further details.
All comments welcome plus any other hints and tips you may have.
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The implementation of effective on-site local SEO techniques is an essential component of an individually tailored internet marketing campaign. To find out how our experienced and knowledgeable team can help to maximise the reach of your website, simply give us a call on Tel. No. 01883 576 001 or contact us via e-mail [email protected].
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