A look at the data at the end of 2014 is sure confirmation that as a business it is vital for a business to operate through Social Media.
Though data for the UK may be scarce and hard to find; information on the activities of our American cousins is bountiful and shows a world wide trend.
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1. Social Media is used by a vast majority
- 91% percent of online adults today (a whole 129 million individuals!) access social media every month. [5]
- 65% of adult Internet users now regularly use social media site like Facebook, Twitter or Blogs. [4]
- 4/5 of adults visit blogs and social networks. [2]
2. This majority spends vast amounts of time on Social Media
3. People love to ‘follow’ business via Social Media
- 28% of American adults use local location based services. This is including 9% of those Facebook and Twitter users who display their location with every post. This allows a business to appear online when they post. [1]
- 42% of online consumers follow a retailer through Twitter, Facebook or their blog. On average they’ll follow 6 at one time. 49% say its to keep up to date with the latest products and 58% that they follow to find the latest deals. [3]
These figures alone should be enough to shake any business awake to the fact that social media is vital. You can reach a huge amount of future customers for free, interact with them for free and advertise your product for free.
Passing up an opportunity like social media is madness!
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[1] (Source: Pew Research Center; Internet & American Life Project)
[2] (Source: Nielsen; Social Media Report Q32011)
[3] (Source: Shop.org/comScore/Social Shopping Labs; 2011 Social Commerce Study)
[4] (Source: Pew Research Center; Internet & American Life Project)
[5] (Source: Experian; The 2011 Social Media Consumer Trend and Benchmark Report)
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