Google Alerts is one of the most important tools that an internet marketer can use to grow their business. They allow you to track new information appearing on the web about your company, competitors, industry, potential employees, and more. Here’s the thing: there are now over 100 million websites on the internet. And, if you’re an active business, you’re probably spending at least part of every day reading news stories about your industry, keeping up to date with what your competitors are doing, and looking for new resources that might be useful to you.

Especially because it can take hours or even days to find all the information you need out there on the big bad world wide web! Google Alerts allows you to automate this process so that whenever something new appears online about anything that interests you, it shows up directly in your email inbox. You can then read it immediately instead of having to spend hours searching

etting up Google Alerts is very easy but there are some tricks that you need to know if you want to ensure successful results. Written below are simple steps for setting up alerts by yourself.

Make a Google account

This can easily be done by going to Google.com/accounts/NewAccount. Here, under “Sign-in Method” select “Google Account.” Then click “Next Step.” If you already have a Gmail the account you can skip this step.

Make a new Google Alert

This can be done by going to https://www.google.com/alerts. Enter the keywords that you want to be notified about and hit ‘Create Google Alert’ on the alert’s page.  You can also choose from pre-formulated alerts if they suit your needs better, e.g., Company Alerts or Country Alerts. It is not necessary to fill in everything else but if you do the more information you give Google the better results it will return when finding matching content on the web.

Decide the type of alert

The next thing you need to decide is whether you want text-based alerts for your keywords or email alerts sent straight to your inbox every time a story matching your criteria is published somewhere online. If you choose text-based Google alert, Google will send them to your Gmail account whenever your keywords are mentioned on the web. If you choose to email, it will send an email with all matching articles every day at the time of your choosing (e.g., 5 PM) to whatever email address you specify in step 8.

Create Alert

Now that this is done, enter your email or username and password into the appropriate boxes for either type of alert and hit “Create Google alert.”

You now have a new Google Alert! However, there are still some things you need to know about how it works before it begins sending results back to you.

The first thing to look out for is how frequently Google checks for new information about your search terms. By default, it checks every hour and sends you new matches as they appear. You can change this setting by clicking the “Show Options” button and adjusting the “How Often” option to your liking.

The next thing is how many results per page you want Google to send back after each check. This depends on what kind of information you are looking for as there might be hundreds or even thousands of results depending on your search terms. The default number of results that will show up per page is 10, but if you need more than that look for a link at the bottom right-hand side labeled “Show x More Results.”

If an alert produces too much information, try separating different keywords with a comma (e.g. “Flower Delivery in Melbourne”). This will alert you whenever either word is mentioned on the web while still filtering out irrelevant content for each term. You can also choose different languages for your alerts to check by clicking the “Change Language” link below the search box.

Start with broad keywords and narrow them down later

It’s not necessary to write down every potential keyword you can think of when creating an alert. Start instead with one or two general terms that describe what you’re looking for and then add more specific search phrases after all initial results have appeared. This way you’ll avoid having to sort through too much irrelevant content.

Add emails and notifications

If you want alerts via email rather than RSS, simply type in your desired address under “Email Results To” before hitting “Create Google Alert.” While Google offers a variety of different notifications, it’s best to start with one at first before adding more because you might not always want all of these types. Additionally, if you want alerts sent back to you as soon as they are created, make sure to check the box next to “Send me to email updates for this search” below “Frequency.”

Search for new keywords and content ideas

As a business owner, you’re always looking for ways that you can improve upon what you already have going on–and one of the hardest questions to answer is how to go about doing this. You might have search engine optimisation strategies in place, but most of these will probably be based on keywords and specific phrases that have been discovered in the past. This is no longer an effective approach because Google uses algorithms to determine what people are really looking for when they search online–so you need a way to monitor these changes so your company can stay ahead of the curve.