Career in Digital Marketing

Firstly, we take a quick look what is digital marketing? Digital Marketing is also known as Web Marketing or Internet Marketing where we use Digital Technologies to sell or advertising of the product or services. It is also known as Online Marketing. Online marketing includes a wider range of marketing elements than traditional business marketing.

Importance of Digital Marketing

The use of digital marketing is said to be more powerful, bringing better results than those of traditional marketing strategies. Digital marketing has become more profitable in recent years because it works directly with the digital world we live in. With rapid advancements in technology, our modes of conducting business have also changed. Nowadays, almost all businesses promote their product and services on the internet to increase their reach. Digital marketing is the term given to advertisement of products, services, and brands on the internet.

If your business has a website or other type of digital platform, then there are ample of opportunities to increase exposure, and drive more traffic to your website. Ultimately making your business more money. You can reach each & every corner of the world using Digital Technologies.

With the help of FACTS, You can easily measure that why the Digital Marketing becomes more powerful, less time consuming, wider & popular than Traditional Marketing.

Facts-

1. In the last one decade, Most of the people searching different kinds of information online. The people want more information about desired product or services. That’s why digital marketing is the best way to reach out to your targeted customers. The importance of digital marketing works not only in favor of marketers, but also provides something innovative to the customers too.

• As per your budget, you can reach a wider audience at a lesser cost.

• With the help of digital marketing, we can reach to the potential customer easily.

• The presentation of your product and service on digital platforms gives the option to customers to evaluate your services. When a customer appreciates your product or service, then he gives a satisfactory feedback to your product. It is good for a new building relationship with new customers also.

• Small companies now have the resources to perform sale and marketing processes that were previously available to only large companies.

• Because digital marketing gives higher revenues with a minimum of investments.

• With better revenues better branding, Digital Marketing can provide highest Return on Investment (ROI).

Digital Marketing Tactics-

• SEO (Search Engine Optimization)

SEO is the process of promoting a website on search engines to gain more organic traffic.With the help of proper and suitable SEO, you can rank your website higher in positions of Search Engine Result Pages (SERP) without any cost.

Pay Per Click (Paid Advertisement)

• Pay-per-click marketing is a way, using popular search engines to generate valuable clicks to your website. It’s totally paid marketing. Here’s how it works:- Each time your ad is clicked, it will redirect a customer to your website simultaneously a specific number of the amount will deduct from your account. Google Ad Words are the most popular PPC platform which operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements as per their budget.

Social Media Marketing

• Social media marketing is the process of gaining traffic to your product or services through social sites. Build customer relationships with Social sites like Facebook, Instagram, Twitter, YouTube etc. Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. It’s also of two type paid and unpaid.

Fact of Social Media Marketing

Facebook is the most popular social network worldwide with more than 2 billion monthly active users. This is a huge number of audience on a single platform. So targeting that kind of network for branding is really beneficial for any organization. There is more possibility to convert customers into clients. That’s why social media marketing is very important in Digital Marketing in recent time.

Content Marketing

• Relationships are built on trust. Trust drives revenue.”–Andrew Davis Content is a king of the Website. They can easily catch the user’s attraction by providing relevant information. Good contents in a website are the paths to gain more traffic. Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Affiliate Marketing

Affiliate marketing is marketing where you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

Let’s see how it works,

1. Online shopper decides to buy an item.
2. He lands on an affiliate site.
3. He is now redirected to the merchant site
4. The shopper finally makes the purchase and the merchant rewards the affiliate for his efforts.

Career in Digital Marketing

According to the latest survey, there will be 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply

States of Digital Marketing 2017

Search Engine Journal launched the results of a survey, where over 200 industry professionals were surveyed. Some of the outcomes were surprising, but some were expecting. For example, only 43% of marketers perform an SEO audit for new clients (we do it almost every time). Also, only 53% have a documented content strategy. We agree with the fact that the most effective type of content is a blog post.

Digital marketing evolves extremely fast, so it can be difficult to prioritize which parts deserve your attention. Analyze this survey to find out where digital marketers focus their time and budgets.

Skillset required for A Good Digital Marketer

It’s important to have that you are passionate about digital marketing. Digital marketing is not a one-time learn thing. You should be ready to learn every day. You must think in a new manner that how well things can work for you. You must know how to tackle a situation that will help to boost and grab the attention of your product or services. You should think every aspect of the scenario where things can be better day by day.

Digital Marketing Manager (5+years experience and 5 to 20 Lakhs)

He should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Also responsible for combining different components of digital marketing and making it efficient.

Search Engine Optimizer or SEO Executive (2+year’s experience and 3.5 to 7 lakhs)

To rank on top of the search engine result page is the primary necessity to do that one need SEO expert. Instead of spending money on Google ad words campaigns, we can use SEO technique (which is free) to boost and getting better rank on SERP. If someone has that much kind of potential to use SEO technique, then he will be cost saver for that company. The responsibility of an SEO executive involves keyword research, getting pages indexed, user experience optimization, and many more areas.

Social Media Manager (2 to 5 years experience and 3 to 10 lakhs)

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Purposeful planning and goal setting for social media campaigns.
• Brand awareness and online reputation management.
• Content management.
• SEO (search engine optimization) and generation of inbound traffic.
• Cultivation of leads and sales through social media.

Social Media marketing is divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising in Social media is something that requires expertise and experience

4. Content Marketing Manager (2.5 to 5 Lakhs)

This includes managing the blog, drip marketing campaigns, sales page copywriting, eBook publications, guest blogging, video marketing, email communications etc.

• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Collaborate with design and writing teams to produce high quality content
• Develop editorial calendar, delegate tasks and ensure deadlines are met
• Deliver engaging content on a regular basis and inspire team members
• Edit proofread and improve content
• Optimize content considering SEO and Google Analytics
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer

5. Search Engine Marketer/ Specialist (3 to 5 Lakhs)

• Must be able to understand, support, and refine any techniques that are used in search engine optimization
• Must be able to produce and manage targeted original content for the website.
• Have experience with linking services, ad vendors, and paid mechanisms for implementation of SEM campaigns.
• Must be able to produce targeted keywords for content production.
• Must be able to develop superior strategic marketing campaigns by analyzing all of the competitor’s campaigns.

Future of Digital Marketing

Marketers are expected to take full control of the customer experience in the coming years With more than 40% growth in digital media marketing, including Search Engine Optimization (SEO), the digital industry is on the rise. As we start afresh in a New Year, there awaits a brighter fortune for SEO and online promotional activities. Here’s what digital marketing experts predict about the fortune of digital marketing.

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