What is Quiz marketing: let’s talk about how and where you can use quizzes nowadays. New techniques and approaches are constantly emerging in the marketing world, and quizzes are becoming one of the most effective and popular tools.

In 2023, they have become especially in demand due to their ability to engage audiences and generate leads for Affiliate Marketing.

WHAT A QUIZ IS AND WHY IT IS NEEDED IN AFFILIATE MARKETING?

A quiz is an interactive test that is posted on a website or social media. Such a tool helps to collect applications and contacts of potential customers.

The quiz is based on game mechanics:

• you offer the user to answer questions;

• he takes the survey, leaves his contacts and receives the final quick result, for example, a gift or discount;

• you get contacts and a loyal customer.

According to research, quizzes increase the conversion rate on a website by 50%. People actively go through them, share the results with their loved ones and in social networks.

A quiz does not require from the user a strong involvement and additional efforts. This tool is useful for business, as it helps to attract customers and collect quality leads in a short time.

HOW DO MARKETERS USE QUIZZES IN THEIR WORK?

• Direct contact with website visitors.

• Analysis of the market and target audience.

• Generating and maintaining the flow of leads.

• Informing customers about new services, products or goods.

• Increasing conversions and reducing cost per lead.

• Getting loyal and interested customers.

To make a quiz, it is not necessary to keep a large staff of designers or programmers. It is enough to use special services. They will help to collect a conversion survey with the help of simple templates.

Most often, quizzes are used in several variants:

• landing pages in the form of a survey;

• entertaining tests;

• educational with a lead magnet;

• links in personal blogs or social networks;

• widgets on websites, for example, in online stores.

WHAT FORMATS OF QUIZZES EXIST IN AFFILIATE MARKETING?

We can distinguish 3 main formats: educational, entertainment and marketing.

1. Educational quizzes.

Educational quizzes can be related to a specific industry or subject area. The purpose of such quizzes is not only to test users’ knowledge, but also to teach them new facts, tips or skills.

Such a tool helps to establish a brand as an expert in its field. Educational quizzes are often used by online schools or learning platforms. For example, they offer the student to choose the right course or they offer to reinforce the material.

2. Entertainment quizzes.

A format that is designed to provide the user with entertainment and positive emotions. Such surveys can be related to popular topics, culture, sports or entertainment industry. They usually have a game component: the user is asked to guess a riddle, guess a movie quote, or identify a celebrity from a photo.

They attract attention and create a positive impression of the brand. They are often used by the media or some entertainment portals. There is a minimum of advertising, but there is a huge involvement.

3. Affiliate marketing quizzes.

Affiliate marketing quizzes are a format that is used for marketing purposes, such as generating leads, collecting information about the user, studying the preferences and needs of the audience. They can contain questions related to a brand’s product or service.

They are used by businesses and companies – this is how you can collect contact details and engage the person. Quizzes can be short, such as a couple of questions, if the audience is sufficiently warmed up.

Almost any business can adopt quizzes. Tests can be adapted to any request.

WHAT ARE THE ADVANTAGES OF AFFILIATE MARKETING QUIZZES?

• It is more interesting for the client to take tests than just scrolling through the site looking for the right product;

• The user makes a decision faster, the barrier is removed;

• With the help of a quiz it is possible to establish contact with a potential client.

All in all, affiliate marketing quizzes provide unique opportunities for audience interaction, content personalization and data collection. It is a powerful tool for achieving marketing goals and establishing long-term customer relationships.

QUIZ AFFILIATE MARKETING: HOW TO USE SURVEYS?

1. Understanding your target audience.

Before you start creating a quiz, you need to understand your target audience. Study her interests, needs, and preferences. Find out what’s important to your audience and what questions are likely to generate the most interest.

2. Create interactive content.

Create questions that spark interest and require participants to actively engage. Provide a variety of questions to maintain attention throughout the survey.

3. Providing valuable information.

Use a quiz to reveal facts about your product, service or brand. Offer participants new insights or practical tips to help them solve a problem or achieve their goals.

4. Personalization and segmentation.

One of the biggest benefits of quiz marketing is the ability to personalize and segment content. With surveys, you can tailor questions and results to the individual needs and interests of your participants. This will help improve user experience and increase audience engagement.

5. Generating leads and conversions.

Quizzes can be a powerful tool for generating leads and conversions. Invite participants to leave their contact information or invite them to take a survey in exchange for some kind of value: a discount, an exclusive offer, or access to limited content. This will help you gather valuable audience data and continue to engage with them.

HOW TO CREATE A CONVERSION QUIZ: BASIC RULES

The easiest way is to make a quiz through a special constructor.

Typeform, Quiz-Maker, QForm and others.

Such services have a large selection of templates for any niche. You can choose any and watch a demonstration to choose the one you like.

After you have chosen a suitable template, you need to think about the offer. Come up with a quiz with an intriguing interesting headline that promises a benefit or a good time.

The ratio between short and long questions varies depending on the type of quiz, but a general recommendation is to maintain a balance and don’t be afraid of short questions.

Target your target audience. Balance and variety will help keep participants interested and engaged throughout the quiz.

Don’t do a lot of questions! The advantage of a quiz is saving the user time and effort. For the user, 5-7 questions will suffice.

In 2024, it is fashionable to be honest, and this applies to making a quiz as well. At the end of the quiz, make a personalized offer to the user based on their answers – a recommendation or a bonus.

Don’t try to cheat – it will play against you. The customer will simply close the page, and then tell their friends that the company is trying to collect personal data.

WHERE TO PLACE SURVEYS?

The choice of placement will depend entirely on your target audience, the goals of your marketing strategy and your own capabilities.

There are 3 main methods of placement:

1. Quiz Landing.

A single quiz can be presented as a full landing page. This is useful if you want to direct all your advertising traffic to that survey. Usually, this method is used by marketers who plan to sell a product for a certain segment of the audience. In this case, you can warm up customers locally and offer them customized terms.

For example, with the help of a quiz you can get a gift, make a pre-order or sign up for an event.

2. Placement in social networks.

If you want, tests and surveys can be placed in social networks. For example, you can post them in a story or leave a link to the quiz in the profile header. This way, in case of any marketing activity, traffic can be redirected to this quiz.

This increases engagement, has a positive impact on account promotion and audience loyalty. Just a couple of clicks – and customers will start leaving requests directly from this link.

3. Widget on the site.

On the site, a customer can be offered a quiz to help with the choice of products or goods.

Some companies use quizzes as a calculator – a potential customer wants to calculate the cost of something, and the survey helps with that.

A quiz is easy to incorporate into a marketing strategy. The main thing is to understand what you are using it for: engagement, lead generation, or getting closer to your target audience. The look and feel of the quiz and its placement options will depend on this.

Don’t be afraid to try new formats and experiment with quiz pitches. This way you can track how the conversion rate changes and the lead’s transition into an application.

Compose different questions and answer formats. The potential client should be interested and comfortable to take the test. If the questions are too difficult and the answers are irrelevant, the person will simply close the quiz.

Always give the user something for taking the quiz. This is a good approach to build trust. If you cheat the customer, he will not only not buy anything, but he will also tell his friends about this deception.

Quizzes, like any advertising, should attract. Make it bright, interesting and most importantly, in the world of your potential audience.

Сообщение How to use Quiz Affiliate Marketing in 2024? появились сначала на AFFILIATE PROGRAMS.