How does Google index pages? Modern search robots have learned to evaluate content from the point of view of its usefulness and convenience for people. They evaluate everything: page load speed, literacy of texts, page “weight”, i.e. external and internal links and the activity of clicking on these links.
This also includes the assessment of uniqueness and informative content, behavioral factors such as bounce rates. It is impossible to name all the criteria. According to some reports, Google robots evaluate the site on two hundred parameters.
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Google’s Indexing process is complex. There are many steps that influence each other, but we can distinguish three main ones:
- Discovery – the site owner sends an XML sitemaps file to the search engine robot. It records all the addresses of the pages hosted on your site. If Google sees new addresses, it queues them up for crawling.
- Scanning – the search engine crawls every page it detects. Content is crawled to determine what relevant queries it answers. The information found is submitted to the indexing directory.
- Indexing – Content analysis and visualization of the page is performed. Google determines which position in the rankings to place you on. The page is then sent to the appropriate directory or index.
ABOUT WAYS TO SPEED UP SITE INDEXING
Naturally, everyone: site owners and specialists who are engaged in their promotion, are interested in the earliest appearance of new products, categories, publications in the Search Engine.
The sooner this happens, the sooner they will begin to bring visitors to the site. Search robot at a time manages to bypass a limited number of pages. The result depends on the amount of crawling budget.
In addition to forcibly sending the pages of the site to index, there are a couple more tricks that will help speed up the process.
- Update in automatic mode files sitemap – sitemap of the site
Each new page automatically entering the sitemap file, allows robots to better recognize the structure of the site and see all the pages that are important to attract the attention of users. In the sitemap you can also set parameters such as priority and frequency of robot visits to the page.
- Control the number of internal redirects and broken links
Robots simply do not have time to scan the necessary pages, as they come across non-working ones or those that have already been sent as part of a redirect.
- Get rid of non-unique content and duplicate pages
Non-uniques and duplicates “pull” the amount of crawling budget, preventing robots from reaching the pages that are really important.
- Optimize the loading speed of the site pages
Optimal is considered to be a site loading speed of up to 200 ms. Pages, however, should load up to 3-5 seconds.
- Customize robots.txt
It is important to allow new pages to be available for crawling and search engine robots.
- Improve the quality of relinking
Thanks to this indicator, internal weight is distributed from the pages and user visit time to the site increases. The robot also moves on the links in the text, speeding up the process of adding pages to the index, contributing to their updating.
- Place announcements, previews of new publications/goods on the homepage and in social networks
It is possible to do this by linking to new content – article or products to attract the attention of search engine “spiders” and users.
- Regularly update content on the site
“Live”, relevant sites with new products are attractive not only for visitors, but also for robots.
WHY A WEBSITE IS NOT INDEXED IN GOOGLE?
The reasons may be different. Let’s consider the most common ones:
- A new website. In this case, you only need patience and time. Not all pages of a new resource immediately get into the index of “Google”. Sometimes the indexing process can stretch for several months.
- Lack of a site map (Sitemap). A professionally compiled sitemap helps search bots to scan the pages of the site faster. A link to the Sitemap file should be added to your webmasters panel.
- Errors on site pages. In the panel for webmasters “Google” constantly notifies the owners of Internet resources about emerging errors. If there is a problem with the indexing of the site in Google, see what errors the search bot finds, and correct them.
- Error with the robots meta tag. It can appear due to incorrect changes in CMS settings or hosting. In the code of web pages in this case will appear line:
- Error with robots txt. This error is a consequence of recommendations to close all unnecessary in robots txt. But just one extra character can close the page or even the site from indexing. When incorrectly closing from the search engine part of the site can accidentally seize and other sections of the resource. If the resource is closed for indexing, in the file robots txt can be found tag:
- Problems with the indexing of the site in Google can also arise under the influence of the following factors:
- duplicate pages;
- insufficient percentage of content uniqueness;
- difficult access to pages and long loading time.
Often the problem is not in the indexing itself, but in the methods of optimizing the site. To make your resource quickly indexed in Google, you need to meet the demands of users better than competitors.
With this approach, everything described in this material will be needed only to fix a quality result.
CRAWLING BUDGET AND GOOGLE WEBSITES INDEXING
In Google, the use of Mobile-first technology is important. It implies priority scanning and indexing of the mobile version of the site. It is the mobile version that is saved in the index.
It turns out that if your page when shown on mobile devices will not contain enough necessary information or in general lose the main version of the site in quality. So, it may not even get into the index.
Google also confirms the presence of a “crawling budget” – the regularity and volume of visits to the site by the robot. The larger the crawling budget, the faster new pages will get into the index.
Unfortunately, the exact data on how to calculate this indicator representatives of the company do not disclose. According to experts, the age of the site and the frequency of updates have a strong influence here.
HOW TO SPEED UP LINK INDEXING IN GOOGLE: BOOST-INDEX
Speeding up the indexing of new posts on Google is a very useful booing service called Boost-Index. Which, in addition, gives out 25 free credits for the test.
Who are the donors? Redirects come from their own farm, which is built mainly on new domains.
Accordingly, only non-empty pages without key spam and with unique content will get into the index.
You can send piece links and a bunch of links in a text file.
You can replenish your account with crypto: USDT TRC20 and BEP20.
The minimum amount is 5 dollars.
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