The 21st Century – anera where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet.

Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence to boost their Business. The common reason for this is that they feel it’s ambiguous for their customers to decide where to shop from – online portals or brick and mortar stores. But the fact is that 72 percent of millennials research an establishment online before walking in to shop. So irrespective of physical stores, establishing an online presence is one of the most integral brick and mortar marketing strategies.

You can leverage online marketing to maximize offline sales always. Here are some helpful strategies to help you get started:

• Create a good website

A website is to a business what an Aadhaar card is to an individual, an identity. In order to maximize online presence, the website needs to be up to date with the peripherals of the business and its operations. Just consider that 57 percent of users won’t recommend a business with a poorly designed website. There are a lot of website design companies in Mumbai that can support any business with the same.

• Build an online community

One way to do this is to build an online community around a subject matter that’s associated with your core product providing. If you’ve primarily been a retail merchant and currently are venturing into the web world, the ideal way to brick and mortar marketing is to produce a bank of content that people can consume in their routine lives as a large amount of individuals are overwhelming themselves with content currently. Your ultimate goal ought to be to pump out material on a daily basis that highlights your experience within the form of business you run.

• Ensure good visibility on search engines

In order to connect with the mass, one needs to reach out to them in the most convenient form which is Google. If you are an individual looking out for something, the first thing to do would be to search it on Google. Google Adwords is the kind of advertising that would promote your business based on the keywords that you chose for promotion. Internet marketing companies/ Online marketing companies in Mumbai claim this exercise to be one of the most efficient forms of advertising.

• Experiment with email Marketing

The main advantage of running a retail store is that you come in direct contact with a customer and make interactions and exchange information. This way information like email id can be sourced. These IDs can then be mailed to communicate various new offers and deals that the store is offering. Email marketing for retail stores ensures that there is a positive communication every day and thus entices the user to make purchases.

• Have an engaging social media presence

Without being present on social media platforms like Facebook, Instagram, Twitter, and LinkedIn, social media marketing for retail stores cannot be maximized. These platforms have a huge count of members and are always looking for engaging content to consume. A regular outflow of communication through these platforms will ensure a sound connect with the customers and hence give a voice to the brand.

• Manage your online reputation

Online reputation management lets you take control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. This way you can be on top of your online game and measure your reputation clearly.

At last, the way to progress is clear. In order for physical stores to survive the progressive movement to a web based business based economy, they have to put resources into methods for advancing their online experience. How your site looks and how you speak with the networks you make is nearly as critical as how much clients associate with your item. That is the only clear way to retain your customers and not lose them away to giants like Flipkart and Amazon.