As it warns last year, Google has begun on February  to block advertisements that are Intrusive in its own web browser.

Classification of ads as acceptable or intrusive was done by a structure called Coalition for Better Ads, which includes both technology companies, such as Google and Facebook, as well as some of the most important media outlets. Pop-ups, prestigials (ads that load before the content and covers it), ads that cover more than 30% of the screen, sound clips that start on their own – are some of the types of creatives that are now locked in Chrome, both on the desktop and on the mobile. A site displaying one or more commercials in categories considered intrusive will block all ads, including acceptable ads. We also do not take into account the network that delivers ads, and this rule is also subject to advertisements provided by Google. In other words, sites that have AdSense or DoubleClick ads can wake up with blocked ads if at least one of them violates the new rules.

Users will get in touch with the new feature via, ironically, a pop-up. When it comes to a site where Chrome blocks ads, a pop-up will appear that will give you the option of blocking or displaying commercials that are intrusive. Users should also expect a slight increase in the upload speed of blocked ads, but also an increase in memory consumption, which will also involve higher energy consumption. The first regions in which Chrome’s new ad blocking system will start operating are the United States and Western Europe, which have been the focus of the coalition so far. Google says that after announcing last year that it would block Intrusive Ads in Chrome, 42% of publishers have already solved their problems, and others will do it when they see they are lowering their revenue.