The year 2019 introduces the e-commerce industry to new SEO trends. Digital marketing agencies counsel businesses to invest in Search engine optimisation. Online marketers identify and adapt to recent events. Strategies that work well for businesses boost sales. These strategies keep changing over time. It is imperative that organisations make instant changes to their marketing tactics.

The Internet has become the face of brands. Companies must identify their audience and find ways to improve communication. Technological advancements have given rise to artificial intelligence systems. This helps companies measure growth and efficiency. Businesses must focus on consumer experience and accountability to improve their online presence. The Internet is a place where customers interact directly with brands. It facilitates transparency in communication and helps spread brand awareness among local and global audiences.

Earlier, SEO writing was all about writing good quality articles and blogs, but now it is more about search relevance. Online users have a short attention span. Written pieces must provide the exact information that the seeker requires. Some of the trends that can be foreseen for 2019 include:

• Voice search – Search engines have incorporated voice search. Users can speak to voice assistants instead of texting on websites. Users can interact with voice assistants at home, in the car or even on smartphones.
• User intent optimisation – Writing for the World Wide Web does not simply mean stuffing keywords into the content. Internet marketing agencies believe that keywords play a crucial role in website rankings, but they have to be used strategically. Keywords must be integrated in a way that users are induced to click on those particular links.
• Mobile optimisation – The general public is glued to their mobile phones. Users find it convenient to access information on smartphones and tablets instead of computers and laptops. Keeping in mind user comfort, search engines have begun to optimise webpages that are mobile friendly. Websites that are not mobile-optimised do not receive higher rankings.
• Thought-provoking content – Competition for high-quality content has been a reality ever since the boom of digital marketing. SEO companies in India produce engaging content that informs people about products and services. It assists in attracting more visitors and increases web rakings.
• Inclusion in app stores – Current digital marketing goals include creating mobile apps and features that appear on the top in app stores. Smartphones have witnessed potential customers searching for products in app stores apart from using traditional search engines. This is a nice way to drive customer attention and increase brand presence on different platforms.
• Technical SEO – Websites continue to increase in complexity with each year. Businesses must focus on the technical side of SEO that includes JavaScript, speed, and create progressive web apps. Search engines reward websites that are fast to open and easy to navigate. They play around with the best JavaScript-driven websites.
• On-page optimisation – Some of the key website optimisations that would continue in 2019 are customer support, crisp content and chatbots. Overall, websites must ensure that all pages provide relevant results.
• Website security – Users have recently become more cautious about web security. They look out for ‘https’ or a green ‘secure’ sign before visiting websites. Companies must migrate from ‘http’ to ‘https’ to provide a safe browsing experience for all users.

The year 2019 is all about measuring beyond the click. Businesses should have proper resources to execute machine learning and improve SEO efforts.