Research shows that you would absolutely order quicker and spend more money per order
Studies have shown that interactive menus and other sorts of Digital Signage not only help speed up the decision-making process for someone to make a purchase, but evidence also points to the average dollar amount spent per purchase to be higher as well.
Digital Signage Speeds Up Purchase Decision and Increases Average Dollar Amount Spent Per Order
These same studies suggest that customers viewing food and/or drink in a video preview is the key difference to quicker ordering and a significant increase per order spend (insert citation). This is an example of using interactive pictures to positively complement what people are thinking about ordering. There is one innovative Toronto based tech startup taking this kind of interactive digital signage to the next level.
Legacy Menu Signage vs. New Generation Interactive Digital Signage
Imagine you go to your local coffee shop and you see the following sign:
Not too bad and a fairly common format. Now suppose this is your first time visiting this coffee shop. How long do you think it would take you to order based solely on looking at this menu?
Now imagine the same local coffee shop with an interactive menu that looked something like the following:
Studies as the ones mentioned above, show that the interactive menu would inspire you to order a lot quicker… And I can certainly see why,
Toronto Based Screenfluence Inc. Makes it Beyond Simple To Customize and Change Menus or Promo Offerings On the Fly.
Screenfluence Inc., with their cloud-based SaaS platform, makes it possible for even the technically challenged to upload and change interactive menus, promo offerings and all other sorts of digital signage easy to execute. Their GUI interface is super intuitive to use and designed in an extremely simple and familiar “Drag and Drop” format:
You literally just have to upload the video you want to use to the Screenfluence library and drag and drop it into the campaign you want it to run in.
You can mix and match campaigns and all kinds of interactive settings easily and with an extremely short learning curve.Screenfluence Makes it Easy To Modernize Your Business Using Next Generation Interactive Digital Signage.
Why has Screenfluence quickly become a market leader in the Interactive “Digital Signage” space? Quite simply, it is the simplicity of their software, even a technical novice can master it quickly! Using Screenfluence’s breakthrough cloud based SaaS platform eliminates all the main technical barriers, such as:
1. Their platform is literally “Plug and Play” with almost ALL hardware solutions.
2. User-friendly software that is drag and drop intuitive.
3. No expensive 3rd party IT hours required to administer the platform.
4. Network of multiple screens managed from one account and one dashboard.
5. Instagram compatible – Meaning you can literally pull in your company’s live curated Instagram feed for true customer interaction and engagement.
Interactive Digital Signage Also Increases Customer Attention and Engagement
Gone are the days of wasted printing costs for seasonal promo posters that people do NOT pay attention to and that sometimes end up falling on the floor never to be seen in the first place. With interactive digital signage from companies like Screenfluence, you can have up to 80% more of your consumers paying attention to your offers and highly engaged with what you are offering.
In a world where we are bombarded with a new piece of information every 6 seconds, people have become blind to most traditional marketing messages. A business trying to position their offerings to a consumer has approximately 2 seconds to catch their attention before customers put on the blinders and block out the incoming information. Interactive digital signage increases the probability of grabbing an in-store consumer’s attention by 80%. This is huge.
Ask yourself the following:
“What can I do if I have 80% of my consumer’s attention? “
Do you think you could sell more if you had 80% of your in store consumers attention? The metrics are clear: the only thing missing at this point is your particular marketing message to your consumers!
Thanks for reading
Keith “Digital Keith” Gill
To learn more about Screenfluence inc.: Phone: + 1-844-7SCREEN | http://www.ScreenFluence.com
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