Congratulations, you started your own business in a Highly Competitive Industry of Digital Marketing, SEO, PPC  etc. etc.   But how do you compete against the well-established agencies and big global brands in this industry?

Enter The “Microbrand”

What is a micro-brand?   How is it useful?  How does it help make you more competitive in a highly competitive industry?   Why should you “Micro-Brand Yourself”?




According to Wikipedia, this is what a micro-brand is…

From Wikipedia, the free encyclopedia

A microbrand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market. The majority of microbrands are owned by a microbusiness, but this trend is beginning to change due to the expansion of the internet and advancement of micromarketing tools. The process of identifying and micro-segmenting customers into more refined targets is becoming an efficient and rewarding operation for larger companies and corporations.

A brand, in general,  is composed of a number of factors, including awareness or recognition, customer loyalty, brand image, name, logo design and etc. To adapt their branding strategies for the Internet, companies must move beyond simplistic approaches to branding.  Micro-branding is one such approach that can benefit your business in ways you cannot imagine.

Micro-branding often employs the use of micro-site.  Micro-sites are basically smaller websites which usually contain just a page or two.  Microsites are generally used for a specific task like promoting a particular brand, product or service. These pages are highly optimized for a few, but exact phrases and keywords. Microsites are usually designed for a specific target or demographic of an audience to help achieve its purpose.

Branding

If you are launching a new product or service, you definitely want to maintain a space between the new and the old product and service. This is to ensure that your product or service survive on their own, even if your original product is not doing so well. Microsites are the easiest way of helping a brand, product or a service in a unique way as a micro-branding website is a more focused approach towards, obtaining clients.

It’s Unique

The micro-branding is a perfect online tool for leading people to a call of action. Compared to larger websites, a microsite provides a more focused and professional representation of your specific brand or range of products. Since it highlights and features only a specific product or service, the microsite gives potential customers a smoother shopping experience and with no distraction from other products, their purchasing rates increase

SEO Benefits

Micro-Branding strategies involve the creation of micro websites, which give information about the specific product and services that you are about to offer. Every microsite is an independent website, and as such it has its own unique web address. With a unique address, anyone can easily remember your product and they find it much faster and more easily. These little microsites can increase your traffic, in the process, also increasing your rankings according to Google’s algorithm.

Increased Exposure

Micro-branding strategies help you increase your exposure levels among the general public.  The micro-website, which you have created for a specific product or service that is being offered by you, also attracts attention towards you other products. When your microsite comes in contact with other microsites, it automatically results in an increase in your online ratings. This leads to a higher search ranking and more successful marketing search results.

Information

Last but not the least, micro-branding strategies help you to give out more information about the mother product as well as the specific product or service for which the website exist. It’s by generating more interest towards one particular product or service, that you can draw attention towards your mother brand.