Conversion Rate Optimization or CRO  is the method of using analytics and user feedback to improve the performance of your website. Conversion Optimization can be used to improve any metric on your website that’s important to your business–often called key performance indicators you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc.

When people are surfing the internet, sometimes they are redirected towards specific pages or micro websites, which call them out towards an action. An action in the sense to sign up for an e-mail list, or to complete an offer, or to complete a small survey. At its most fundamental, it means figuring out what users are looking for when they arrive at your site and then giving that to them what they want.

In today’s world where digital marketing has become a key for a successful business, Conversion Optimization is one of the best ways create consumers out of passive visitors and thus in the process money is to be made.

A method to showcase your product

CRO is basically converting your passive consumer base into an active one. It can be done by posting your products and service on pages which have high traffic but are low on optimization. Conversion optimization takes many different forms, based on the KPI you’re trying to improve. Sometimes this involves making your call-to-action more apparent or placing it on a traffic-heavy page.

Improved Returns

Conversion Optimization gives you an opportunity of expanding your consumer base, improve ratings and increase revenues. In the very beginning, when your website just came to life, you must have spent some money, into creating it. So it’s a good thing that traffic is being redirected from heavy traffic sites to yours, as it is improving your ratings on the internet. Once your ratings have improved, your websites start showing up on the top in search results, thus leading traffic directly. It simply means one thing, more money for you.

Gives You Insights about your Customers

Much of the research that goes into CRO has to do with who your customer is and testing is a big part of making sure your store is effective and helps you to know whom you’re dealing with and what they prefer.

Increasing Your Marketing Budget

Conversion Optimization can help you boost your marketing budget. Since you are increasing your profit by increasing your conversion rate, you can put more money into your marketing budget. Courtesy of that increased budget, you can boost your marketing efforts, which in turn will bring in, even more, visitors that you can convert.

Get More out Of Paid Advertisements

Paid advertising means you are paying for every visitors that arrives at your website. If they leave without opting in, then you’ve just wasted that money. An improved conversion rate can make your paid advertising campaigns worth the money that you’re putting into them.