Launching a new Digital Marketing campaign is a well-planned step that the company has worked on for weeks and months. Of course, a digital marketing company in India is required to compile the strategies and execute them at the right time. But these strategies will be of no use at all if some mistakes are committed during strategy creation or execution. We have covered the most common errors that digital marketing campaigns suffer from.

SETTING VAGUE AND UNCLEAR GOALS

One major mistake that companies, as well as digital marketers, commit in any digital marketing campaign is that they set very unclear goals, KPIs and benchmarks. The worst thing about this error is that people who set these goals know they will trouble them in the future. Clear goals and relevant KPIs are absolutely vital for any campaign, and hence, it is important for any digital marketing company in India to set them based on the bigger goal and track the KPI regularly. The same thing goes with SEO services India, where SEO professionals set very vague goals and chase them.

NOT TRACKING THE CAMPAIGN

Another serious mistake that professionals commit is that they don’t track the progress as accurately as required. In this situation, it is impossible for digital marketers to know whether they are hitting or missing the KPI. To track any digital marketing campaign, it is important again that the goals and KPIs are determined and the professionals are particular about KPI. They should also track leading metrics and gather data regularly and review it.

RELY ON OLD DATA AND METRICS

If any digital marketing campaign is run based on old data and metrics, remember that it will not help you anyway. The experts of SEO services India should understand that the digital marketing landscape changes on a weekly basis, and hence, it is important for them to have solid data that can fuel their marketing campaign.