It is no surprise that business owners, organizations and even large corporations have Social Media accounts. The possibilities with social media are immeasurable and it has proven to be a profitable marketing channel for business owners. Being on social media is one thing but knowing the best social media platform for your business is another. Now, there are over 50 social media platforms in existence, and it is imperative to know which ones will be most beneficial to you.

Why Your Business Needs Social Media Presence

Social media brings you closer to your potential customers which makes it easier to advertise and sell to them. It offers so much insight into the needs and demands of your audience. There are many reasons why your business/brand should be on social media, but the following are 3 main reasons:

1. Strengthens brand awareness – Once people get to see you on their social media feeds often, your brand begins to stick to their minds. It becomes easily recognizable, and your message starts to resonate with them.
2. Closer connection to your customers – People crave connection and brands/businesses on social media are better positioned to connect with their audience and customers. It enables seamless communication between you as the business owner and your customers.
3. Make more money – Yes, of course! Making sales is the main reason why businesses/brands are on social media. After all, the aim of social media marketing and having a social media presence is to make money.

Social Media Platforms with the Best Business Tools

As previously mentioned, there are over 50 social media platforms in existence, and more are still being developed. But it wouldn’t make any sense to have your business spread across every single platform as it would be difficult to manage. However, there are a handful of social media platforms that your business can utilize.

According to Statista, the top 3 most used social media platforms by digital marketers are:

• Facebook – This is the most used social media platform by marketers worldwide and this is due to the efficiency of its built-in business tools. Features such as paid advertising, insights, groups, Jobs on Facebook, Shops, stories, messenger, posts, and others, enable brands/businesses to meet and achieve their marketing goals. Facebook advertising segments and targets audiences and potential customers better than any other social media platform.
• Instagram – This app makes marketing fun because of its features which are connected to the business tools. The most recent Instagram reels advertising is one feature that businesses are currently taking advantage of.
• LinkedIn – This is the world’s largest professional network with most of the business minded users. LinkedIn has a feature that suggests connections to users based on common interests, alma mater and business affiliation.

How to Maximize Social Media Business Tools

Knowing about something and knowing how to use it to its full potential are two distinct things. As a brand/business owner, being knowledgeable about these social media platforms is not enough. This is where the expertise and skills of a social media manager are much needed.

See also: The Ultimate Beginner’s Guide to Social Media Management in 2021

Social media managers are skilled in making the most of social media platforms and their business tools. This can be achieved in the following ways:

• Keeping track of social media trends and updates on user policies.
• Responding to comments, enquiries and giving a human feel to your business page.
• Making use of high-quality visuals to amplify the brand’s message and to engage the audience.
• Tracking your social media performance and strategizing with the insights to make better decisions that will lead to sales.

If your business lacks a social media presence in 2021, you’re losing out on so much that could be beneficial to you in the long run. Take advantage of the limitless advantages of social media marketing for your business.