It is hard to question the power of written words. Good content can change minds, communicate information, and educate the readers. It can entice readers and assist you in sharing your perspective about an issue and demonstrate your expertise.

Irrespective of the business nature, all websites must extensively make use of content as a means of communicating with their audience. Be it a sales pitch, product descriptions, web pages, blog posts, and many more — content is vital to everything.

To connect and also to stay connected with their audiences, Ecommerce businesses need to add, create, update and recycle content on a regular basis. So, when it comes to online selling, a compelling copy helps to improve conversions and sales.

What is a Content Management System (CMS)?

A content management system is a software that assists you to create, edit, and publish content on your website. CMS is a crucial factor of your eCommerce store. It acts as an asset for you and your team to keep the website updated, making your marketing new and relevant.

The majority of online content gets published through CMS. For eCommerce stores, a content management system will foster easy creation and be helpful in updating content even for non-developers. Usually consisting of streamlined editors, CMS makes it very easy for marketers and writers to produce quality content at a faster rate.

Best eCommerce CMS for Online Businesses

1. WordPress

WordPress is an undisputed leader in the field of CMS. Presently, WordPress powers about 34% of the internet and has a share of about 58% in the CMS market.

WordPress has a huge variety of paid and free themes and plugins you can easily choose from to boost your website’s performance. Also, it enables customization so that anyone with a basic understanding of HTML and CSS can customize the site’s code and spin it the way they need.

2. Shopify

Ranking second to WordPress in the eCommerce industry. Shopify has more than 820,000 merchants making use of their platform as of 2020. It is a popular platform, especially among newbie merchants. It’s like a SaaS (Software as a service) platform where you simply sign up, and your online store starts running without any delay.

It is the best platform for merchants who can’t afford the expense of hiring a team of developers and also for those who don’t have the technical understanding of how the CMS works. Shopify has a user-friendly interface, making it an easy platform to operate. Your store can be customized and launched without the need for you having to spend a lot of your time learning about the technical aspects of the platform.

3. Squarespace

Squarespace is not a dedicated eCommerce platform. It is a blogging and website building platform. But it also allows its user to build an online store (or stores).
Squarespace has an offer of bundled services that must be used together. This means it’s an encompassing blogging platform, online store, domain registrar, and hosting service combined. If you desire to host your site on private servers, Squarespace might not be the right option for you.

Nevertheless, if you are starting small and with limited products, then Squarespace can be a suitable choice. It is popularly known for its outstanding template layouts and strong design building features.

4. Wix

Wix is not a dedicated platform for eCommerce, it is a drag-and-drop platform used for building websites. But despite this, it isn’t a dedicated platform for e-commerce; it allows its users to add the function of eCommerce to their website. It is a good option for small business owners with limited products.

5. Magento

This is a powerful Ecommerce Cms platform that suits large-scale businesses that don’t desire to compromise on anything that has to do with an online store. Magento has two major services: the first is the Open Source, meaning that anyone can simply sign up and create a website for free, and the second is Magento Commerce that is a paid plan that offers all hosting services.

Magento presently has more than 250,000 eCommerce sites, with a ten percent share in the top 1 million eCommerce websites worldwide. Though the cost of operating on Magento is very high, it ranks well in terms of customization and scalability.

6. Opencart

OpenCart has two plans, the first being open-source, which is free. The second, an OpenCart Cloud, which happens to be a paid plan with hosting support. It is a platform that works best with small businesses that don’t want to spend a fortune on plugins and extensions because they offer thousands of plugins and themes at a very affordable price.

7. Prestashop

It was founded in the year 2005 and was released in two languages, French and English. It has since then extended to become an Open source and a self-hosted eCommerce solution. It has a lot of inbuilt features, making it not necessary to add lots of extensions. Though some experience as a web developer is required to operate its platform, it is easy to install and set up. It is highly recommended for merchants searching for low-cost solutions and also for those who do not desire to manage a lot of extensions on their online stores.

8. Volusion

It is a cloud-based eCommerce platform and CMS that provides the basic functionality necessary to run an online store. It has a friendly user interface, an easy-to-navigate control panel, and a good customer support service. It is recommended for merchants who are just starting out.

9. Drupal

It’s not a dedicated eCommerce platform, but you can create a basic website and then add plugins and frameworks to make it work as an eCommerce store. The plugins that are required to be added to make it function as an e-commerce store is called Ubercart.

Drupal does not have a user-friendly interface, and you will need to have a vast web developing experience to be able to build an online store on it. However, it does offer plenty of extensions and plugins that can be used to enhance its functionality.

10. Sitecore

It is a leading CMS software that has been used by businesses globally to develop personalized experiences. Sitecore also offers the possibility for eCommerce through SEC (Sitecore Experience Commerce)

Conclusion

There you have it — the 10 best eCommerce CMS for online businesses. WordPress stands out as the best eCommerce CMS, but others in the list are also good options. Explore these different options and go for the one that best suits your need.