Are you looking for ways to improve the SEO experience of your organisation? Remember, SEO forms an important part of marketing a particular company and make its presence felt in the reader base. However, if you are struggling to fight Negative SEO or have faced consequences of using a SEO tool wrongly/unethically, it can destroy a company’s image. In such a scenario, it is best to take the advice of experts in the field. Rest assured, there are ways to survive the ill-effects of negative SEO.

To do that, we have to first understand what Negative SEO means and how it functions.

What is Negative SEO?

A lot of digital marketing agencies follow black-hat SEO practices to get visibility on the search engine. Sometimes, these agencies buy links to promote websites. This is an unwelcomed tactic and is often blacklisted by Google. Being careful is the only way out to protect yourself from falling prey to such websites. Negative SEO practices are also used by companies holding a grudge against another company and using the method against the latter.

Safety Tips against Negative SEO

Google functions in a unique manner while searching for the best results after keywords are entered in the address bar. It uses a complex mechanism called Googlebot, which fetches search results depending on the keywords and their relevancy and the revisions that the pages have undergone.

Therefore, it is important to maintain relevancy to the keywords. Moreover, if you deal with a particular product, you would know how people are searching for that product on Google. Ensure that the content on site have the right keywords and the description/explanation of a product, so that it appears on the main index page. Otherwise, readers will not know you exist.

Now, for fighting Negative SEO:

1. Fight Negative Backlinks:

   Use a backlink checker SEO tool, which is available online to identify Negative SEO. Check the position of your site on Google and observe the website’s position on the Google index page. You can follow the backlinks and track who is tampering with your image. While you can request their removal, you can also confront the doer.

2. Check the speed of your website:

   
   If you see a reduced downloading speed, understand that there are some malicious activities taking a toll on the website’s functioning. Google Webmaster Tool is one of the top SEO tools to get updates if someone is trying to harm your website with Negative SEO. Stay alert for such notifications and act immediately, if you receive any of them.

3. Quality is a must:

   Ensure that the website uses the best SEO tools that align the website with Google’s preferred website design guidelines and technical parameters. The website needs to be mobile-friendly and the content provided should be original, authentic and informative.

Still confused what to do? Hire an SEO Expert and know what needs to be done to get the maximum traffic to the website. iexpertsforum.com brings to you some of the best SEO softwares that are sure to give positive results if used correctly.