Challenges Facing Digital Marketers:

–    Getting and Retaining Clients

–    Attracting Top Talent

–    Exceeding Client Expectations

–    Getting Results and Publicity for Clients

Resolutions:

Client building is difficult, so you need to cover all areas. Be social, get recommendations, approach clients via cold/warm calling and advertising. If there’s scope for it, enlist the help of a sales company that’s job it is to find you clients from a wider database.

Once you have the clients, put them first – really listen to what they are saying. If you’re not getting enough information from them, because they might be unsure themselves – which is why they’ve come to you, then do some research. It’s vital that you know your client’s target market and business.

Retaining them goes above and beyond keeping them happy – you need to show them that you’re giving them the results that they have hired you for. Your job is to build their followerbase, interactions and engagement – this will transfer to redirects onto the site, and inevitably, sales.

Don’t be afraid to trial things. No one knows what works until it’s tested. As long as it’s within reason (in keeping with the subject/topic), and you’ve got a clear explanation as to why you’ve tried it, it’s never wrong. If it goes wrong, you’ll know not to do it again. It’s best to try than be second guessing.

In order to exceed your clients’ expectations, you need to have a clear plan of action, have brainstormed the obstacles that you might face and how to overcome them. The client wants to know that you’re on the ball, flexible and not one to falter.

What are the obstacles?

• Adapting to changes in the clients’ industry/digital trends
• Finding a niche that works
• Maintaining expertise in the ever-growing digital environment
• Finding the balance between cost (keeping your business afloat) and time spent on working on your clients’ project (to keep their business afloat too)
• Alterations in corporate regulation and company procedures

Focusing on the smaller clients, building their reach, followerbase and interaction/engagement levels will put you in good stead when approaching those already big clients. The big clients need to see a portfolio of your work, how you’ve grown businesses – because if a business is already established, it wants to know how you’re going to continue to grow theirs. As we all know, building a business’ social or digital footprint from scratch is a lot harder to do than maintaining an already large brand. However, if the business is already large, it’s up you to further grow it or maintain that growth. That’s equally as difficult. 

The ‘top talent’ is only interested in revenue and profit. Your job is to come up with the ideas that’ll lead to an added increase in revenue or profit. In order to manage your client’s expectations, you need to schedule and attend several meetings within a year where they’ll be able to explain their new, ever-changing visions of the business – digitally.

The ‘top talent’ is only interested in revenue and profit. Your job is to come up with the ideas that’ll lead to an added increase in revenue or profit. In order to manage your client’s expectations, you need to schedule and attend several meetings within a year where they’ll be able to explain their new, ever-changing visions of the business – digitally.

Once a month should work at first… However, you need to be open to suggestions throughout the week – because your clients are working on their own schedules, not yours. At Snatch, we regularly check in with our clients on a weekly basis.

Mass-marketing is the only way to achieve maximum results and gain publicity for clients. The more services you offer (and the more, the more results you’ll see. The publicity also comes from mass-marketing, cover all avenues – social media, eMarketing, SEO and video marketing if applicable. Depending on the industry, approach journalists or bloggers that specialize in the field and send them information on the product/service your client offers. The wider the reach, the higher the chance of exposure – remember to cover all areas and all avenues.

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