In July 2015 the total worldwide population was 7.3 billion, Social Media has 3.17 billion users.

We have recently posted a lot about Social Media; Facebook here, Instagram there and Twitter somewhere in between. This is because, unfortunately, too many brands still don’t realise the potential in social media and miss out on a huge marketing opportunity.

Social Media is much more than just sharing some pics and tweeting about the weather. It connects brands with their target audience and allows them to build a connection with their customers. It’s the most personal and direct form of marketing and is used every single day.

1. Branding

Every social media page is unique and gives your clients an insight into your business personality. It increases your brand recognition and will remind your clients who you are and what your business is about.

A Little tip, make sure to post regularly so people can remember you.

2. Everything and everyone is mobile

Social Media and mobile, are like a fork and a spoon. Most people use social media through a mobile device, which means that your campaign has to match people’s needs.

You want a mobile friendly website, mobile friendly images and videos. Everything you do has to be mobile optimised or you will lose out.

3. Social Media Insights

Facebook, Twitter, Instagram and Pinterest offer insights into your accounts. You can see everything from your follower’s age, to their location and gender.

Through that information, you can directly target your main audience and meet their needs with perfect content. It also gives you the best times to post, which definitely comes in handy when it comes to your engagement.

4. Traffic

Social Media generates traffic to your website. There is no denying there.

Search Engines or referrals are no longer the main sources of traffic, because of social media. Don’t use up all your resources for those two options only and remember to use social media. Trust us when we say it will pay off in the long run and you will soon see benefits.

5. Social Media helps with SEO

Having optimised social media pages will help your google rankings, which in short means higher page results.

For adequate results it’s necessary to use both social media and SEO, they compliment each other and will help your business reach the next level.

We would love to hear your thoughts on why you think every business needs to use social media or maybe even why they shouldn’t – Tweet us at @snatchdigital

If you are interested in learning more about social media marketing and what it can do for your business, visit our marketing services page or get in touch and one our friendly team member will be happy to help.

The post 5 Reasons Why Your Business Needs To Use Social Media appeared first on Snatch Digital.