SEO Tip Number 1: Blog articles with images get 94% more views.
We all know the many advantages of blogging: improved SEO, increased Google ranking and it generates traffic to your website. But coming up with Relevant, interesting and engaging content can be difficult. Yet, that’s not even the hardest part when it comes to blogging. Optimising your posts can be the trickiest component, especially for any newbie.
But how does one optimise blog posts in the first place?
Think before you write. Do your research and find out what is currently on trend, in the news or what people find relevant.
What is the purpose of your post, is there a message you want to tell or a certain question you want to answer? Thoroughly think about your post before you start writing it, there is nothing worse than a badly researched post.
There is nothing more important than your keyword research. Once you think of a topic research it and come up with relevant keywords, that target the main topic of the posts. You will need to make sure that your keywords are placed strategically throughout your blog post for maximum reach:
- First sentence
- End paragraph
- Anchor text
- Title tags, meta descriptions, alt attributes
A Little tip, don’t stuff your blog post with keywords. Make sure they are integrated perfectly into the sentence and make sense.
Headings are super important. Not just because they make a text look more aesthetically pleasing, but they are also relevant for your Google rankings.
Headings help Google to know what your post is about and can, therefore, help with your rankings. It is, therefore, crucial to make them relevant to your paragraphs/text and to also include subheadings.
A Little tip, include your keywords in both the main heading and the subheadings.
Using paragraphs is essential, but make sure to only use them when they are relevant and not because it would look good. Every paragraph should have a meaning, an idea or a subject.
5. Signal Words
Signal words will help with the readability. Use words such as firstly, secondly, indeed, therefore, but and so on.
Signal words also help with the structure of your text and can be great introduction words for new paragraphs too.
6. Minimum 300 words
Google likes long articles, so you give Google long articles. It will help with your search rankings, which ultimately leads to more views on your blog post.
However, this doesn’t mean that your blog posts should now be 1000 words long all the time. Having around 600-800 words is a good length and will keep your readers interested.
7. Link it
Link to previous content and also other people’s work. This gives your work more authority and can help your main point of the article. Additionally, it’s also good for your Google rankings.
If you have related posts, mention it. If readers find that one interesting, they will more likely enjoy that one too.
8. Visual content
2016/2017 is all about visual content. Instagram and Snapchat are dominated by visual content, users enjoy seeing images that are relevant to the topic. They can also help to grasp the focus of the article more, which will work in your favour.
Related Post -> Visual Marketing: The Benefits
9. Optimize images
It doesn’t stop by just including a few images, you will also have to optimise them by including keywords in your filename and alt attributions.
Once again, it will be relevant for your Google rankings and can improve the traffic to your blog post.
10. Social Media
Always promote your blog posts on Social Media. Free software like Hootsuite or Buffer allow you to schedule social media posts on every platform, which can speed up the progress of posting. It allows you to schedule posts weeks or even months ahead.
Make full use of social media to grow your business with blog posts.
By following these simple SEO tips you will optimise your blog posts and increase your google search rankings and website traffic. If however, you are too busy for all of this, why not get in touch with us today and we can take over, whilst you can put your feet up and still benefit from all of the blogging advantages.
If you are interested in learning more about SEO and what it can do for your business, visit our marketing services page or get in touch and one our friendly team member will be happy to help.
We would love to hear your thoughts on SEO optimisation and why you think it’s important – Tweet us at @snatchdigital
Also check out: 5 Effective Blogging Tips For Your Business
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