There’s no reason not to invest in Email marketing.

Customer acquisition via email has quadrupled over the last couple of years. It is a growing trend with an increasing number of e-commerce merchants collecting emails addresses and building communities.

The Customer Lifetime Value (CLV) of customers acquired through email is 12% more than the average.

Why email

#1. A shopper may go to your look book once and never return, but regular emails can keep your brand in their mind. Therefore being able to send a constant stream of messages that are highly relevant to your audience nurture a long term relationship, keeping you relevant continuously.

#2. E-commerce businesses lacks the face-to-face interaction and rapport building other types of businesses will have. Email adds in more intimacy by speaking directly to your customers. Because it is personal (goes directly into people’s inbox), the chance that customers interact with it is bigger.

#3. Email is an important aspects of the “Interest Stage” in the sales funnel. Signing up for email newsletters is a sign of trust from a new customers–crucial to the sales process.

Give your new customers a reason to share their email address

#1. Give away free stuff/resources

Offering free gift cards, free shipping or free samples is an old-school but tried-and-true tactics that appeal to most online shoppers.

Let’ s say that you currently do not have free things to give away, you can always provide free resources such as user guides, toolkits and other educational or inspiring materials. In this way, you could avoid shipping fees while providing instant incentives.

#2. Discount

Another standard method that prompts emails signup is discounts.

#3. Notifications

If you are a well-known brand that has already proven your value, then the benefit of staying updated is enough to collect an email address. It generally keeps shoppers informed on new campaigns, collections and deals.

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