The reports that are being provided by Google Analytics is one of the best things that you can get for your website. You will be able to gather a lot of useful insights about your website that you can use to improve or enhance the performance of your website. With this free video tutorial, we will learn to get an interesting report from Google Analytics and this time it is the age-wise distribution report for your website traffic.

The age-wise traffic report for your website is indeed a great metric that can help in calculating the efficiency of your website. This report can also act as a major report when it comes to analyzing the overall performance of your website. You do not do a secondary level drilling to get this report as it is available almost directly in the reports dashboard. You just need to make simple navigation before reaching this report.

The age-wise reports from Google Analytics or any other web analytics tools are seen being used in various digital marketing reports and presentations. So, this report cannot be taken lightly and has to be monitored on a regular basis. There are also very detailed reports based on age-wise segmentation and you can get it if you use the different data mining options that are available with Google Analytics.

For those who are new to digital marketing or have just started tracking their website’s performances, this report is really going to shed a lot of useful information. This report is also very meaningful when you are trying to market a product through your website to an audience that belongs to a particular age group. In this case, you can really assess your online marketing activities and check whether things are going in the right direction. If not, you can easily identify the issues and make strategic marketing changes for your website.

If you are not aware of how to take this report from Google Analytics, then it can be explained in simple steps. So if you want to take age-wise segmentation reports for your website’s Google Analytics report, you can follow the below steps.

• Log-in to your Google Analytics account
• Navigate through the left-hand side of the dashboard report.
• Click on the “Audience” link.
• Under it, click on the “Demographics” link.
• Click “Age” under the “Demographics” link.
• Now, you will be able to see the age-wise categorization of the overall traffic for your website.

Go through the below video tutorial that shows you how to get the age-wise reports for your website’s traffic with Google Analytics. If you watch the video, you will get to know how simple it is. So, let us have a look into this free video tutorial on Google Analytics that explains the navigation path towards the age-wise segmentation for website traffic.

Hope that you are now clear about accessing the age-wise report for website traffic with Google Analytics. You can also drill down further for getting more meaningful insights.

You can also download the data for this report, which makes it easier for you to create your own customized reports. You can download the data in different formats, which has been explained earlier in this blog. If you are still confused over the same, watch the video explaining the steps to download Google Analytics data.

So, never take this report too lightly as it can serve a lot in improving the overall performance of the website and also in taking critical digital marketing decisions.

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