It’s a new year. Boosting your company web store’s Conversion Rate is surely on your list of resolutions. The smallest rate increase can make a big difference in sales and profitability. Jordan Lindberg at Practical Ecommerce has written a great article about easy and inexpensive ways to make conversion rate improvement with little effort.

Jordan describes a hypothetical web store that gets 10,000 visitors per month, with an average $100 sale, and a 3 percent conversion rate. In this equation, 10,000 visits net 300 orders and $30,000 in sales.

By improving the conversion rate to 3.5 percent, an additional 50 orders on the same number of visits and an extra $5,000 in sales per month would result, he says.… Continue Reading