Microsoft Ads are a good way to garner attention to your business. When you use Microsoft Ads, your search ads appear on the search results page of websites all over the world. In order to make sure your ads are working properly and that you are getting the most attention you can, it’s important to hire a Microsoft Ads management company.
Microsoft Ads are formerly known as Bing Ads and are relevant and worth it when managed well. Google Ads has a bigger audience but Microsoft Ads can reach over 44 million users which Google cannot. This means that if you truly want to get your customers to spend, you should be using Microsoft Ads.
Costs: What to Expect
In terms of price, the average cost is $1.54 per click and Microsoft Ads tend to be cheaper than Google Ads. If you want to hire an agency to help manage your ads, finding quality services will enhance your return in the long run. It might be worth spending a little more for a superior company.
Find a Company You Trust
Make sure that when shopping around for a Microsoft Ads management company, you are using someone that you can trust. The company should be able to listen to input and offer explanations of strategy and processes, as well as having your best interest in mind.
Make sure that you can trust the company or person setting up and managing the account. In order to make sure that the company you are hiring is legitimate, look for a company with the Microsoft Ads partner badge.
Strategy & Optimization Processes
Make sure you hire a company that has a strong plan for executing the following:
● Account setup & campaign structure
● Conversion tracking
● Keyword bidding & strategy
● Optimizing/choosing best bidding strategy.
● Allocating spend to best performing keywords.
● Compelling Ad Copy
● Clear/succinct ad copy that entices users to click.
● Boost quality scores and clickthrough rate.
You want to be sure that the company knows what they are doing and are experienced in terms of Microsoft Ads and how they work best. Otherwise, you are wasting your time and money on a company when you could be doing it yourself.
Finding the Best Company for Your Needs
Make sure that when you are looking for a Microsoft Ads management company, you are doing the proper research required. Again, you want to hire a company that knows how to set up your account and run it properly.
Be sure the company you work with has a clear strategy for your ads and can provide you with compelling ad copy, boost your quality scores and clickthrough rate, offer conversion tracking and more.
You also want to hire someone you can trust and who will be able to provide you with updates on how your ads are doing, whether or not they are working, and more.
Don’t settle for less. Finding a quality service will pay off in the long run.
