A PPC (pay per click) Campaign is a model of digital marketing where a company pays fees based on how many times users click on their ads.
PPC campaigns are a method of “buying” leads and conversions to your site through strategic placement of ads on platforms like Google and Facebook.
Advertisers only pay when their ads are clicked, hence the title “pay-per-click.” PPC campaigns are a smart and cost-effective way to generate leads.
Types of PPC Campaigns
Search ads
Search ads are the most common form of PPC marketing. When you buy a search ad, your links will appear at the top or bottom of search results. Google is the most popular platform for search ads, followed by Microsoft Ads (formerly Bing).
Display ads
These types of ads pop up in the margins of Google-partnered websites. Unlike search ads that are text based, display ads typically include a photo and minimal text.
Social ads
Designed specifically for social media, these ads appear on a social media feed as sponsored links. The ads can then link to a specific area on your company’s website, and you can track who visits your site through these social ads. You have likely seen tons of social ads while browsing Facebook, Twitter, or LinkedIn.
Remarketing
Remarketing ads are essentially a way to “follow’ up with people who have visited your site previously. Similar to display ads, these ads are displayed on a website based on a user’s search history and can be targeted to specific demographics.
Other
There are plenty of PPC campaigns such as Google shopping, video ads, and app download campaigns. PPC campaigns are always changing as the internet evolves.
PPC Campaign Management
Running a PPC campaign is only half the battle. To determine your success, you also must keep track of metrics so you know how your PPC campaign is performing. Evaluate your PPC campaign with metrics like click-through rates (CTR), conversion rates, cost-per-click (CPC), and quality scores from SEO optimization.
By using these metrics, your company can modify its campaigns to get the maximum ROI. PPC campaigns are highly favored because they are a cheap and easy way to market your business, and they integrate well with other marketing strategies, such as email marketing and social media marketing.
Getting Started
If you are searching for a new marketing strategy to push your business online, then PPC campaigns could be the right choice. These campaigns are cheap, effective, can be integrated with other marketing campaigns, and have a high ROI. To learn more about PPC campaigns and advertising, visit Logical’s homepage and view the types of PPC services we offer.
