- It’s easy. Squarespace is simple and effective. Your Squarespace website won’t be ready in the click of a button, but if you’re new to the world of website creation, Squarespace is about as easy as it gets.
- Beautiful templates. ‘Nuff said. Here’s our guide to choosing the right template.
- Customer support. Squarespace offers 24/7 customer support. Questions will come up, and support helps answer them. Squarespace has a litany of help articles, but also has real, living people who know the nitty-gritty details of the platform.
- E-commerce. Your blog can drive relevant traffic that turns into sales. If you go the E-commerce route, be sure to choose a template with product pages you like.
- Comments. Engaged users are happier users. With enough subscribers, your readers will start conversations with you and others. Need I explain why that’s a good thing?
- Social media links. Squarespace has template-specific social media links. Send people to Facebook! To Pinterest! Everywhere! This increases engagement and traffic. Other platforms offer social media links as well.
- Blog categories and tags. Give users the option to view desserts or breakfasts — pies or pancakes. Filtering provides better access to your most relevant content.
- Search engine optimization (SEO). Squarespace works for SEO. Successful blogs may hinge on SEO, and Squarespace can help you get there.
- Style editor. Modify your blog’s style with the style editor. Beyond your template’s core features, you can modify colors, fonts, buttons and more.
- Domain name. Your blog needs a domain name (i.e. a URL). These cost money. Squarespace costs money, but your domain name is free...or it’s built into the price. However you want to look at it.
- Mobile-ready. Squarespace’s pages are designed to work on desktop, tablet, and most importantly — mobile. Mobile use is on rise. In 2015, mobile Googling surpassed desktop Googling.
- Squarespace Analytics. Get valuable site metrics straight from the horse’s mouth. Get access to website traffic, user data, and all the basics.
- Simple blogging. It’s easy to create content in Squarespace. Sure, you have to figure out how to add blocks and create title tags. But of all the website platforms, Squarespace is among the simplest to use.
- It’s versatile. Squarespace has templates that suit blogs for a variety of professionals. View all templates.
- Photographers
- Businesses
- Restaurants
- Food blogs
- Musicians
- Travel blogs
- Get started immediately. The sooner you get started, the sooner your content will rank for keywords. Why rank for keywords? Clicks, traffic, and conversions.
- Auto-publishing. Squarespace allows you to publish content directly to your social media accounts. This makes getting the word out faster and easier.
- Simple hosting. Hosting is included with Squarespace. So are domains. Google Analytics setup should be easier too.
- iPhone apps. With Squarespace mobile apps, you can blog on the go. Create blog posts, make edits, and manage comments, all on your iPhone.
- Post scheduling. Schedule blog posts to automatically publish at any time or day.
- Simple headers. Tell a story and engage users with headers. Headers break up text, simplify page navigation, and sometimes help with SEO.
- Google Analytics. My success as a business depends on a deep understanding of my content and it’s value. Squarespace provides simple setup for Google Analytics to track data and continue to improve your website and its user experience.
- Image alt tags. Display your images in Google with alt tags that explain the contents of your image. Alt tags with keywords could provide extra traffic to your blog pages. Image alt tags are included in most platforms.
- Featured posts. Promote popular blogs to increase engagement metrics like time on site and pages per session. Higher metrics are good for your website and for SEO.
- Custom CSS. CSS (cascading style sheets) affect your site’s design. CSS may be a bit advanced for beginners, but the option to change styles, colors, button sizes, and other styles is good to have.
- Page title tags. Title tags are the crux of content marketing success. Fit the right keywords into a compelling clickable title tag, and let your content take care of the rest.
- Blog excerpts. Your blog page provides excerpts for each of your individual blogs. Customize your excerpts to maximize user engagement.
- Accelerated mobile pages (AMPs). AMPs load faster. Page load times influence keyword rankings and affect user experience. Squarespace provides the option to use AMPs for all of your blog posts.
In conclusion. Simplicity, simplicity, simplicity. Don’t waste days or months learning a complex platform. If you’re a new blogger, you need to start generating content and developing a network of followers.
Indeed, Squarespace has a learning curve, but it’s smaller than that of Wordpress. That’s not to say you couldn’t do Wordpress, you could! But if you don’t consider yourself tech-savvy, you'll appreciate the simplicity of a paid platform like Squarespace.
