Over the past few weeks, we’ve discussed how to generate keywords, the tools that can help you do so, and some ways to take your keyword research to the next level. Today, we’ll… Read More
We all know keywords are important. To meaningfully appear in Google’s search results, you need to focus your site’s content on the topics and search queries that are valuable to… Read More
Dave has officially wrapped up a successful second series of SEO Climb. This month, like the rest, he covered some hot topics like whether or not you should hire an outside SEO (search engin… Read More
You might think that determining what terms you want to rank for is all you need to do for keyword research, but it’s just the beginning: the next step is to utilize keyword research t… Read More
If you’re already ranking well for a particular search query, should you stop optimizing for it? Let’s say you’re doing a great job on writing content. You’ve done so… Read More
So, you want to perform keyword research to create higher quality content for consumers in your area? I’m just so damn proud of you right now. Fire up your laptop. Now, there are a lot… Read More
If all you have is a hammer, everything looks like a nail. So how should AI tools like ChatGPT influence your SEO? Great question. Now, will ChatGPT change SEO, and are there ways that you c… Read More
SEO, handle it in house, hire an outside provider? What are the pros and cons? Well, meet my two friends: time and money. Start by asking yourself, “how much time do I have?” If… Read More
The Great Wall of China. Baker’s Pure Rye Whiskey. Wu-tang Clan. These things stand the test of time. But what about the content on your site? Will it stand the test of time and should… Read More
So, you want to know how to determine whether or not a specific page on your side is performing? Grab your laptop and open your Google Analytics 4 account, and we’ll lay it out for you… Read More
People ask me all the time, “Dave, what’s the number one mistake people make when working on SEO?” And I’m like, “You want me to pick just one?” Oh, you d… Read More
So if you’re paying any attention to the internet whatsoever, you’ve probably read some headlines about Google updates, and might be wondering, “How does it affect my websi… Read More
Last week, we talked about how you should wait roughly six months before you judge the efficacy of your SEO strategy. Now, this naturally leads into the follow-up question, “Hey, it&rs… Read More
How much time should you be spending on SEO? And how should that time be broken out? This is actually a pretty complex question. So we’re gonna get into the weeds a little bit here but… Read More
The June episodes of High Performance wrapped up series two. Zach talked about Performance Max ads, along with other paid advertising opportunities, how to increase fixed ops leads, and even… Read More
So your direct traffic has been climbing, climbing, climbing, and you’re not sure why? First of all, let’s define ‘Direct Traffic’. At its core, direct traffic most f… Read More
So you need to increase your fixed ops business, but how do you optimize for service in search? Well, there are two ways, there’s organic search and there’s paid search but the G… Read More
What’s the difference between a vehicle listing ad (or ‘VLA’) and paid search? It used to be that you bid on a keyword (something like ‘Ford dealer’, ‘Toy… Read More
Performance Max (or ‘P-Max’) ads are an ad type within paid search that has become very popular in 2022 and 2023. Think of them as a bucket that Google holds out and says, &ldquo… Read More
GA4, What’s all the fuss about? Well, the fuss exists for good reason, and it’s probably going to continue through 2023 and into 2024. For those not aware, Google Analytics 4 (or… Read More
Did you start getting a lot of out-of-state traffic in 2022? If so, were you wondering why? Well, you could have attracted out-of-market traffic via blog articles that are informational (as… Read More
Being outranked in search by local competitors is bad enough, but what do you do if you’re being beaten by dealers from outside your geography? There’s a difference between ranki… Read More
So, one of the questions I’m asked all the time is “Angus – if your specialty is vendor accountability, what vendors would you recommend”. Well, there are only 3 that… Read More
Accountability in pay-per-click is very important because the money that you’re spending only lasts for that moment in time. With a poorly configured account with poor targeting, incor… Read More
We touched on alignment. It’s one of the most important things we can make sure of: that our partner is providing exactly what we think. We want to ask them point blank: What are the m… Read More
As discussed in the first part of our AI series, an AI language model is a form of artificial intelligence that interacts with language in a highly sophisticated way. This has only recently… Read More