In 2021, Webbula launched a video series where we sat down with email industry experts to discuss various topics within the email marketing world. Each month, Webbula introduces a new... The… Read More

Great back-to-school tips for retail email marketer. Schools will be starting to reopen after the summer break and retailers have a great opportunity to increase their sales through back-to… Read More

Don’t get marked as spam. 5 step guide for email marketers. One of the worst things that can happen to an email marketer is to get marked as spam. It... The post Don’t Get Marked… Read More

An early look at Ai in Email Marketing. Not sure if you’ve heard, but 2023 is going to be known as the year of Artificial Intelligence (AI). So will 2024,... The post An Early Look at… Read More

Every retail marketer can use holiday email marketing tips to boost sales. The holiday season is right around the corner and is the most important season for retailers around the... The post… Read More

In 2021, Webbula launched a video series where we sat down with email industry experts to discuss various topics within the email marketing world. Each month, Webbula introduces a new... The… Read More

You’ve likely heard the news – mailbox providers like Gmail, Yahoo, and Outlook are retiring inactive accounts. This move presents a challenge for email marketers: what should th… Read More

I’ve been in the email marketing space for over 20 years and one of the things that still baffles me is the lack of customer journey emails I see. If... The post A Customer Journey is… Read More

If you have gaps in your data like swiss cheese, rest assured that you’re not alone. Having quality data is crucial for the success of any business. To run efficient... The post Does y… Read More

Lead scoring is a highly effective tool for sales and marketing teams who are looking to prioritize their efforts and allocate resources more efficiently. The data already in your email... T… Read More

Ask any email deliverability thought leader who knows me about my knowledge on this subject, and they would probably say, “He’s smart enough to know the basics.” If I am… Read More

In 2021, Webbula launched a video series where we sat down with email industry experts to discuss various topics within the email marketing world. Each month, Webbula introduces a new... The… Read More

Relatable Articles:  3 Things Agents Need to Know About Commercial Real Estate Email Marketing Email Marketing vs. Text Messaging Circa 2022 How Zero-Party Data will Drive Personalisati… Read More

How can I improve my email deliverability?  To solve your deliverability problems, you need to first recognize the key issues. You may face one or multiple challenges; thus it is... The… Read More

Relative Articles Email Marketing isn’t Easy – It’s Complex – How to build a successful email program Email Sender Reputation – Your Company’s FICO Score… Read More

Before we dive into the details of what has the biggest impact on email deliverability let’s take a moment to understand what email deliverability is.    How do you define… Read More

Before we dive into the details of what is a good deliverability rate, let’s take a moment to understand what it actually is.   How do you define email deliverability?... The post… Read More

Before we dive into the details of what low deliverability means, let’s take a moment to understand what email deliverability is.    How do you define email deliverability? U… Read More

How do you measure good deliverability? For any successful email campaign, your deliverability rate is key and consists of various elements. To guarantee that your emails are delivered to th… Read More