Search Engine Optimization (SEO) stands for the practice of enhancing a website’s visibility on search engines like Google. This process is crucial for businesses aiming to increase th… Read More
Some marketers argue that link building is difficult to measure and not worth the effort. However, there are effective methods to compute the effectivene… Read More
Googles annual developer conference, Google I/O, took place in late May of 2024. Among the announcements made were some major changes to search products. Google appears to be indicating a br… Read More
SEO-friendly landing pages is a constant buzzword I encounter with existing and potential clients, but what exactly are they and why are they important to your business? As the first point o… Read More
by John Eberhard
Match your content to search intent
Understanding and addressing “search intent,” also known as user or keyword intent, is crucial for effective SEO. Ensuring yo… Read More
As we move farther into 2024, the landscape of SEO keeps evolving with unprecedented speed. This transformation is being driven by advancements in technology and changes in user behavior. Un… Read More
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report, they still represent the second-most common platform for distr… Read More
Search intent, or searcher’s query, or keyword intent is the reason behind an online search.
For example, if someone searches for “best content writing agency” on… Read More
This article highlights the top 10 skilled SEO experts globally. It covers their major contributions and achievements in the SEO industry. These leading SEO experts are renowned for their in… Read More
Incorporating artificial intelligence into search engine optimisation strategies is transforming the digital marketing landscape. AI-powered SEO leverages machine learning and data analytics… Read More
Are you feeling the challenge of ranking on Google’s organic search results for a particular keyword? Don’t worry; we have got you covered!
Keyword difficulty (KD) may not be… Read More
As digital landscapes evolve, small businesses have been presented with the profound opportunity to adopt artificial intelligence (AI) for more personalised marketing strategies. AI opens ma… Read More
In today’s highly competitive online landscape, website owners, businesses, digital marketers, SEO professionals, bloggers, and content creators all share a common goal: achieving incr… Read More
People use effective keywords to conduct online searches when looking for products, or solutions. This means that if your content effectively uses keywords that your target audience is searc… Read More
Understanding how to utilise Google’s Helpful Content System is vital for businesses looking to improve their online presence and search rankings. Google’s system rewards content… Read More
Understanding user intent is a cornerstone of modern SEO and digital marketing. By acknowledging the search psychology and how people look for things on the web, businesses can create more e… Read More
Understanding the intricacies of SEO is essential to enhancing your online presence and reaching your target audience effectively. As a comprehensive process of improving organic search eng… Read More
In the SEO battleground, the dilemma of content length versus quality has remained a hot debate for webmasters and content creators. As search algorithms evolve, the emphasis on content has… Read More
6-Step Content Marketing Strategy for Designers
So, let’s start with a plain definition: content marketing means constructing relevant, valuable content to attract and keep your aud… Read More
In today’s marketplace, the importance of local Search Engine Optimisation (SEO) for Irish businesses cannot be overstated. With an increasing number of consumers turning to online sea… Read More
Search Engine Optimisation (SEO) is essential for small businesses aiming to enhance their online visibility without overspending. It’s the most effective way to reach your target audi… Read More
No SEO strategy to optimize your online presence will be like living on a knife’s edge and waiting for the outcome without effort. Local SEO is paramount to optimizing your online pres… Read More
In today’s competitive landscape, educational institutions must leverage every tool to stand out and attract students. Search Engine Optimisation, or SEO, presents an invaluable opport… Read More
In the dynamic world of digital marketing, to attract investors, it requires more than just a solid business plan: it involves a strategic approach to showcasing your company’s growth… Read More
In the fast-paced world of finance, establishing a strong online presence is pivotal for success, and effective search engine optimisation (SEO) is the lynchpin in achieving this. SEO for fi… Read More
In the ever-evolving digital landscape, mastering Search Engine Optimisation (SEO) is crucial for food bloggers and review sites aiming to increase online visibility. As the culinary web bec… Read More
Link building remains one of the most important ranking factors for improving a website’s visibility and authority in search engine optimization (… Read More
In the ambitious world of startups, visibility is the lifeblood that sustains growth and fosters opportunities. With the digital landscape evolving at a breakneck pace, navigating the comple… Read More
More than just a sign of achievement, having a high Google ranking is essential to any effective digital marketing plan. Search engines are where most internet interactions start, thus ranki… Read More
Optimising your small business website for search engines is a critical step in establishing a digital presence that attracts traffic and customers. SEO, or search engine optimisation, invol… Read More
SEO Best Practices to Follow: The Best SEO Guide
With millions of websites competing online for the same audience, Search Engine Optimisation (SEO) is considered a fundamental pillar for any… Read More
In today’s swiftly evolving digital landscape, using digital marketing to expand your business internationally is no longer the preserve of large corporations with enormous budgets. Di… Read More
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic.
Marketers would carefully select a high-value keyword and optimize content and on-pag… Read More
Back to blog
April 24, 2024
What is an Entity? Understanding Its Role in SEO and Digital Marketing
Digital Marketing, SEO
ByGarry Davis
Free Digital Marketi… Read More
Optimizing your website for lead generation seems important, but it requires more than just adding a “Click Here” button to your homepage. Instead, marketers and designers should… Read More
Marketing for B2B tech companies can be really difficult. With ever-changing tech trends, complex buying cycles, and the vast yet growing number of tech companies in the market, we know how… Read More
Local SEO for Welsh businesses is a vital component in striving to establish their presence online. With the digital landscape becoming more competitive, companies must harness the power of… Read More
Online advertising was once considered a luxury that only big brands and businesses could afford. Now, it’s a necessity, especially for companies trying to break through and enhance th… Read More
NLP in SEO is a game-changer that helps in boosting the topical relevance score of your webpage for your target keywords. Google is a semantic search engine that uses several machine learnin… Read More
Search Engine Optimization (SEO) is crucial for enhancing visibility and driving organic traffic to your WordPress site. Hireva’s guide offers a step-by-step approach to refining your… Read More
We are all aware of the fact that advertising plays a major role in reaching and engaging with customers at the far end of the world. Among the myriad advertising models available, Cost-per… Read More
How to Create a Winning SEO Strategy
Are you looking to up your SEO game? Get ready because this guide is the only thing you’ll ever need. We’re talking deep dives into every… Read More
In the vast expanse of the digital landscape, the strategic use of keywords stands as a fundamental pillar in unlocking success through digital marketing. This article navigates the essentia… Read More
Hey there, marketing warriors! We all know keyword research is the cornerstone of SEO. It’s the secret sauce for content creation, campaign planning, and ultimately, driving traffic to… Read More
Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. Long sales cycles, l… Read More
Struggling to get your blog posts seen? Keyword research is the secret weapon bloggers use to attract readers organically. In this post, we’ll explain why keyword research is crucial f… Read More
Developing a local SEO strategy is crucial in today’s digital landscape. Did you know that 60% of internet users contact businesses directly based on local search results? Ab… Read More
What is Google RankBrain? How does it work? Can you optimize for it? Here’s everything you need to know about the Google RankBrain algorithm.
It is no exaggeration to say that Googl… Read More
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.
1. PANDA UPDATE
Panda update is launched by google in month of Februa… Read More
Ad Rank plays a pivotal role in determining both the position of your advertisement on Google’s search results page and the consequent visibility to potential customers. Essentially, i… Read More
Leveraging the power of ChatGPT for your Google Ads campaigns can be a real game-changer. Whether you’re aiming to increase the relevance of your ads or boost click-through rates, the… Read More
Welcome, readers! I’m excited to explore the crucial concepts of branded search and non-branded search with you all today.
Understanding these ideas can greatly impact your busines… Read More
Websites can be extremely lucrative investments if done properly.
Like any investment, there are risks and rewards, but the Internet provides opportunities ordinary businesses don’… Read More