Hidden Road, the global credit network for institutions, today announced the general release of a suite of application programming interfaces (APIs) that brings much needed real-time functio… Read More
SANTA MONICA — Data-driven and automated selling of streaming TV ads is growing.
But if programmatic wants to hit higher heights in tv, it will have to shake-off its origin story.
Th… Read More
Cashify opens 100th offline store, expands to 43 cities across IndiaRe-commerce marketplace Cashify has inaugurated its 100th offline store, expanding its presence to 43 citi… Read More
What is the future of retail media? Earlier this month, Google hosted more than 100 leaders from nearly 50 global retailers to discuss how e-commerce platforms are transforming digital adver… Read More
Connecting the world cannot be the only motive of technology. However, Whatsapp started with the same giving a tough competition to contemporary players such as Wechat and Hike. With time, W… Read More
A 2019 eMarketer report has predicted that programmatic display ad spends in the U.S would reach $57.30 billion by 2020. That’s a 19.5 percent growth compared to the previous year.
How… Read More
Historically, out of home (OOH) used a static medium – billboards with vinyl and paper. Ari Buchalter, chief executive officer at outdoor ad agency, Intersection says it is digitising… Read More
‘Transparency issues’ has been a phrase that has dogged (if not defined) the new media age, and the advent of automated media trading has only propelled the issue further up the… Read More