Contrary to popular belief, social media is not a marketing channel. You are probably thinking, “What?! I thought social media is how you build an audience for books.” Exactly!… Read More

Social media is one of the most powerful marketing methods around. With 3.5 billion social media users around the world (which equates to about 45% of the population), it is an incredibly… Read More

Before setting the foot down, let’s agree to this one simple fact: every business needs a social media presence. Doesn’t matter if you run a small local shop or manage a big na… Read More

Since its inception, social media has been a game-changer for many businesses and not just in an insignificant way. Now, every business is striving hard to gain a little bit of recognition t… Read More