“What we do is pure skilled work. We don’t use any machines to weave these pure handloom sarees. The uniqueness of our sarees lies in the smoothness with which they can get the d… Read More

Searching for the best Dupatta Brands? Dupattas are an integral part of traditional Indian attire, adding elegance and grace to any outfit. Whether it’s a saree, salwar kameez, lehenga… Read More

“Like most of the people in the handloom weaving community, I grew up watching my grandfather and father weave. I started weaving in my teenage years and perfected my technique by… Read More

Having lived in Hyderabad for a major part of my life, visiting Pochampally was always on the agenda, given my undying love for handlooms and ethnic weaves. However, it was always one of tho… Read More

National Handloom Day is an annual celebration to honor the handloom weavers in the country, the day is celebrated every 7th of August since 2015. The day commemorates the contribution of th… Read More

One cannot deny the fact when it comes to the variety of textile designs and authentic weaving patterns that India is blessed with. Every state in the country has its roots firmly attache… Read More

Handlooms – the ‘Desi’ flavor in Indian fabrics When our Prime Minister Narendra Modi coined Vocal for Local he was referring to all things Indian that could easil… Read More

Telangana is the youngest state in India and was born on June 2, 2014, as the 29th state. Telangana is situated largely in an upland region of the Deccan and is bordered by Maharashtra to th… Read More

Indian Fabrics Are a Treasure! But How Many Can You Name? The only reason my friends ask me when I plan to marry is that they can’t w… Read More

It was 7th August 1905, when leaders of the freedom movement like Aurobindo Ghosh, Bal Gangadhar Tilak, Bipin Chandra Pal, Lala Lajpat Rai and several others started a Swadeshi Movement aski… Read More

There is a slow yet sure resurgence of traditional Indian fabrics – from Pochampally to Ikkat to Patola, Maheshwari and more that is changing how the apparel industry is working. Trad… Read More