With mind-boggling growth rate of worldwide mobile users, Mobile marketing is somewhat the key to success. Owning to this quite a revolution has taken place in the marketing ecosystem in th… Read More

65,9% of the people on our planet owns some kind of a mobile device. Smartphones, tablets, and laptops are changing the way we live and the way we think in front of our eyes. Brands must be… Read More

Mobile is everywhere. Mobile is the future of marketing, but really the era of mobile has already arrived. Mobile marketing is a multi-channel, digital marketing strategy. It is promotional… Read More

Arun Pattabhiraman, VP & Global Head of Marketing, InMobi reflects on what worked well, and not so well, in the past year and how the learnings can be implemented into marketers’ a… Read More

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone, and mo… Read More

A new year inspires new changes. When it comes to social media marketing, we’re all out on the lookout for something new, be it the next big trend or hack that a few know about. Social… Read More