Summary: Philip Morris International reported quarterly earnings surpassing expectations, but revenue falling short due to weakened sales for traditional cigarettes. However, sales of heated… Read More

A solid brand identity is one of your best company assets, but it is only effective if it generates profits and cash flow. How do you do it? A fractional CRO aligns your branding strategy wi… Read More

Philip Morris International’s Marlboro brand cigarettes are arranged for a photograph in Shelbyville, Kentucky, on Oct. 2, 2015. Luke Sharrett | Bloomberg | Getty Images Phili… Read More

There’s an old saying in America’s industrial sector that goes, “Change is the only constant in manufacturing.” As we entered the 21st century, there was a shift from… Read More

When it comes to evaluating personnel performance, there are several metrics that can provide insight. They help organizations measure individuals or teams, spot areas for improvement, and b… Read More

…and Big Banks' earnings wrap Hut, hut, price hike (Randy Shropshire/Getty Images) Sponsored byYesterday's Market Moves Dow Jones33,414 (-0.75%)S&P 5004,278 (-0… Read More

These days, AI is doing —self-driving, self-diagnosis in healthcare, and even self-writing. But what is the role of Artificial Intelligence in eCommerce? If you have the same question… Read More

Contact Center Trends 2023: Enhancing Customer Experience in the Digital Era "Customer experience is the new battleground… Read More

Sales leads are the lifeblood of any business, especially in the B2B sector, where sales cycles are often longer and more complex. Yet, the process of generating high-quality, reli… Read More

CPQ software can be a valuable tool for increasing sales team performance. It also reduces product pricing compliance issues and enables businesses to offer customers more accurate quotes. I… Read More