What is Digital Marketing?
The creation and distribution of content via digital media channels—websites, landing pages, social media, email, and mobile applications—as we… Read More
Social media usually hangs out with marketing, but business happens where customers are. And that’s where social media meets the customer experience. Jeannie Walters, a recognized cust… Read More
With the lifestyle we have invested ourselves in, we need some time to spend with our families, friends and socialize with people. Malls are the best places where you can shop, have fun and… Read More
Original Article by TechSling Weblog:
Technology is all around us and it influences the way we live and work. Take a loom at the technology trends of 2018 that will also extend to the future… Read More
Businesses are investing in omni-channel transformation with the objective to interact with customers wherever they are and whenever they are ready to engage. But is it taking into account t… Read More
Just when you thought the marketing world was overflowing with jargon, another phrase is thrown into the mix. This time: micro-moments.
Google’s way of referring to the need to appeal… Read More
Below is the text of a talk I gave this week at the Research and Innovation Institute of Centre Pompidou in Paris. Thanks to Alexandre Monnin for inviting me to the seminar, and to… Read More