As much as 63% of a company’s market value is directly tied to its reputation. It’s undeniable that reputation affects the bottom line of every business—including yours&mda… Read More

Reputation really is everything – now perhaps more than ever before.  According to a Trustpilot survey, reputation was the number one factor for customers deciding whether or n… Read More

Keyword monitoring is any activity that tracks your site’s position based on specific keywords. This method allows you to generate appropriate metrics and statistics. If you’v… Read More

Separating your company from the competition can help it stand independently in the niche. To stand out, it’s vital to study the competitor, including what the competitor does better t… Read More

There are so many campaign election ideas out there. But the question arises, which ones are the most effective? As the election day draws near, political campaigns look for ways to get i… Read More

Do you know what a candy bar you always buy when exiting a store, a pile of clothes in your closet you’ve bought, but never worn, and a pair of shoes you wouldn’t even try on hav… Read More

If you’ve been planning to implement a new SEO campaign or improve an existing campaign, you’ll know that targeting and ranking for the right keywords is key to bringing traffic… Read More

Based on a survey by Gartner, 65% of business decisions made today are more complex than they were two years ago. But so is the business environment. Whether it’s the fact that ther… Read More

When it comes to social media, especially Twitter, having a great communications strategy is a must. If you’re struggling with finding your voice, look no further than your competitors… Read More

Do you ever feel like your competition is one step ahead of you? It seems like they know what you’re doing before you do, and they’re always in the lead?If this feels like a fami… Read More

Social listening tools are designed to help businesses to monitor and track conversations about their brand, competitors, or products. They can also be useful in the case of political P… Read More

Today, an online presence is a necessity for any business. But, as much as the Internet can help a brand, it can also do some serious damage. Negative reviews, fake information, unfair assum… Read More

Is there a tool out there that would make a good alternative to Meltwater? As one of the leading providers of SaaS solutions for online media monitoring, Meltwater is a logical choice. Ho… Read More

Expect the unexpected they say, but is it really possible? Although it may sound like an oxymoron, crisis management is a vital tactic for every business. Maybe in the 20th century, brand… Read More

The entertainment industry is a big part of our lives, and has been for decades. From TV and radio to cinema and music, we cannot escape it. And, we’re (more than gladly) consuming… Read More

Here’s a quick riddle for you: what takes 20 years to build, and five minutes to ruin? Arguably, many things. But, as Warren Buffet famously stated, brand reputation is certainly one o… Read More

Strange times are upon us. The current situation has brought many changes in our daily lives and the ways we do business. While many businesses around the world are struggling, others… Read More

Reading Time: 5 min read It’s tough for everyone to get recognized, for a business to rise and for artists to promote their work online. But thanks to Social Media which has made this… Read More