Welcome to Socially Challenged, in association with The Drum Awards for Social Media, a weekly series featuring some of the brightest minds in the industry offering their advice to bran… Read More

As long as your efforts and energy are directed to making sales and improving profit, social media marketing is essential. More than 2.8 billion people use social media networks on a daily b… Read More

Content is that creator that can make or break a business’s or a person’s reputation with its power and influence the audience in a great way. Before even thinking of developing… Read More

Data. It powers the modern world, driving business innovation. Nowhere is this more true than in marketing. By understanding consumer data, businesses can inspire audience engagement on leve… Read More

COVID-19 has sparked a sudden change in the events industry, as brands shift their conferences, trade shows and other in-person meetups to virtual alternatives. And in this new marketing en… Read More

UKTV, the BBC-owned media group of channels that include Dave, Gold, Yesterday, W, Alibi, Drama and online streaming service UKTV Play, is on a mission to grow a younger audience. Through au… Read More

A healthy and vibrant social media presence can help any small and start-up business to grow like a big tree with a stronghold on the ground. An effective social media presence can solve all… Read More

COVID-19 has made sure that everyone is engaging with social media. People from all walks of life have hopped on board, whether it’s to stay up to date on current news or merely as… Read More