The evolution of account-based marketing (ABM) has breathed new life into personalized marketing strategies, and the results are nothing short… Continue reading Top 10 benefits of imp… Read More

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over t… Read More

From one to many: the art of hyper-personalization in B2B marketing. Published on October 12, 202… Read More

Table of Contents In the ever-changing business and marketing landscape, converting a lead in… Read More

Job Opening at SeamlessHR Limited » SeamlessHR Limited is an HR technology company focused on helping businesses in emerging markets become more productive and successful by deplo… Read More

Role Of The Manager In An Organization – Learn about the different management roles identified by renowned management theorist Henry Mintzberg, including interpersonal, information and… Read More

In the dynamic realm of sales, the pursuit of qualified leads (Sales qualified or Marketing qualified) is a pivotal element that drives success. The BANT framework, encompassing Budget, Auth… Read More

Table of ContentsWhat is Account Segmentation & Why it is Important?How to Implement Account Segmentation?Account SegmentationHow to do Account Segmentation? INTRODUCTION: We know… Read More

B2B appointment-setting services have become increasingly complex in an era where busy decision-makers employ multiple layers of gatekeepers to safeguard their privacy. This post provides so… Read More