B2B decision makers do not like most marketing content.Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with studies, notes fro… Read More
The Gist
Marketing maze. Though pioneers touted personalization in marketing as the future, results have been lackluster. Here’s why.
Customer caution. Despite advancements, persona… Read More
Temu is a fast-growing business which may sell things at dirt cheap prices, but that does not mean we can call it an outright scam. The problem really, is that people in the West want everyt… Read More
In the pursuit of angel investors for startups, the path is marked by an intricate interplay of motivation, differentiation, vision, and relationship-building. Understanding the multifaceted… Read More
Critical thinking and systems thinking are two essential concepts that deserve more attention during the automotive disruption we are currently witnessing. That said, these good ideas still… Read More
Celebe Asia app is a social media app that allows users to earn money by live streaming videos, selling virtual items, and more. The app has generated some buzz online, with many people wo… Read More
Dr. Ashley Whillans, from the Harvard Business School, puts it quite bluntly: “What really matters in the workplace is helping employees feel valued and appreciated.” Though it h… Read More