"Marketing is no longer about the stuff you make but the stories you tell."
- Seth Godin
In the past, the main goal of marketing was to draw attention to the qualities and characteris… Read More
BELLAVITA, a leading Indian fragrance brand, decided to challenge the status quo by embarking on a ground-breaking social experiment which explored the influence of price perception on consu… Read More
Choosing the best digital marketing agency in New York can be challenging if you are unfamiliar with the digital marketing industry. Some agencies specialise in one aspect of digital marketi… Read More
The ultra-wealthy, sometimes called high net worth individuals (HNWIs), are a lucrative yet challenging target market. With abundant resources and refined tastes, the super-rich expect first… Read More
Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, and targeting 50 properties globally by summer 2024.
The independently-owned flag will… Read More