The general advice on how to create topic clusters and pillar pages hasn’t shifted in the last decade. So, if you’re on this blog, you might get the same advice here too. … Read More

Understanding sales funnels and marketing automation is hard enough; the delicate balance of strategy, creativity, and technicality can overwhelm most entrepreneurs looking to go it ...Conti… Read More

We’ve been asking some big questions, like is SEO worth it? and how does Google rank websites? but this addresses another huge query. This is why SEO matters. We’ll look at some… Read More

As interruptive marketing techniques are increasingly ignored, B2B buying habits are evolving. Now, for marketing strategies to be effective, they must recognise buyer’s abilities t… Read More

I spent the last 4 days writing a long-form sales page for one of our Copy Hackers programs. At my day rate of $5000, that’s a $20,000 investment. Given what a long-form sales page can… Read More