Picture yourself strolling in the main street, your attention being drawn to what looks like a beacon placed in space. This is not just an ordinary billboard, it is a DOOH advertising or mor… Read More
Castrol India Limited today unveiled an exciting range of products within the Castrol EDGE line. This premium and advanced engine oil, designed for on-demand performance, now includes three… Read More
MOMS, the outdoor specialist unit of Madison World, in collaboration with its client Dharampal Satyapal Group (DS Group) achieves a spot in the Limca Book of Records for flying the most kite… Read More
Advertising has drastically changed over the years, and by drastically changed, we mean evolved. We are no longer restricted to print publication, radio or even television, in terms of adve… Read More
Let’s face it, traditional advertising is about as exciting as watching paint dry. Consumers are bombarded with ads everywhere they go, making it harder than ever to grab their attenti… Read More
In the current digitized period, average customers encounter numerous digital ads daily. However, OneScreen.ai, a startup, shifts this trend by moving startup advertising back to the physica… Read More
As the media landscape evolves, marketers need to become more creative in their strategy to capture customers’ attention. Brands are now partnering with streaming services, digit… Read More
Ever feel judged by a giant milk carton on your way to work? You’re not alone. Today, we delve into the wacky world of hoarding advertising, where companies pay big bucks to plaster th… Read More
KEI Wires and Cables, a leading name in the electrical industry, proudly announces the launch of Conflame Green + , its revolutionary house wire which protects lives, saves co… Read More
New York City is a hub for a diverse range of NY advertising agencies, encompassing full-service networks providing extensive solutions to specialized boutiques focusing on specific channels… Read More
As a small business owner, you have a lot on your plate. Between managing day-to-day operations, juggling finances, and providing outstanding products or services, effective marketing is o… Read More
Amidst all the excitement for the General Elections, News18 Network has launched an innovative campaign, wherein an interactive experience was set up at GroupM to create a buzz around News18… Read More
Explore the realm of augmented reality (AR) advertising, as showcased by renowned global brands, and gain valuable insights on crafting effective AR ads with our user-friendly brand guide… Read More
Guide to Creating A Great eCommerce Experience
We all shop online these days, right? It is a matter of tapping the screen several times, and you can have almost anything brought to your d… Read More
Outdoor advertising, despite its timeless appeal and ubiquity, presents a myriad of challenges in the ever-evolving marketing landscape. From technological advancements to shifting consumer… Read More
Nonprofit Marketing: How to Spread Your Message
You are aware that your nonprofit is changing lives. However, what can you do to guarantee that your message gets to the appropriate indivi… Read More
Dentsu, in partnership with Amdocs – a leading software and services provider, has launched the brand’s first-ever campaign in India. The campaign, ‘Live Amazing. Do Amazin… Read More
Grandeur of outdoor advertising
Outdoor advertising has an almost magical quality that goes beyond just keeping up with the latest tech or trends. It’s like a storyteller who ca… Read More
Previously in Part 1In our inDrive Part 1 Blog, we mentioned that inDrive, Indonesia, had rebranded their campaign in Jakarta and other major cities usin… Read More
Finolex Cables, a leading name in the electrical industry, has launched an innovative Out-of-Home (OOH) campaign as part of its ongoing “No Stress. Finolex.” initiative. Th… Read More
Lowe’s is delivering a hat trick for soccer fans by partnering with the best soccer player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF, and the upcoming CO… Read More
Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering ex… Read More
3D Anamorphic Animal Series Kicks Off Company’s
Local and Global Earth Day Activations
SEOUL, Apr. 17, 2024 — Heralding the arrival of Earth Day 2024, LG Electronics (LG) unv… Read More
India is a veritable realm of star-spangled streets, and billboards are the galaxy’s artist canvas embellishing the way with patterns that attract hundreds of millions of passersby as… Read More
TikTokers with a knack for hair and scalp care have the chance to become billboard famous thanks to #CécredWashDay, a new partnership between the singer’s new brand and Dive Bil… Read More
Laqshya Media Group, India’s leading independent, comprehensive marketing communications group, successfully executed the OOH campaign for The Roadster Life Co., a renowned fashion and… Read More
Calling all cardio lovers in Brazil: Gatorade’s new outdoor campaign will measure your heartbeat and hydrate you for free.
Today, a heart-pounding outdoor campaign hits São… Read More
Why marketers want more martech cohesion – and how Vistar Media’s end-to-end solution is evolving to meet the demands of the fast-moving DOOH marketplace.
‘Martech is… Read More
Sports-focused streaming platform FuboTV filed a $1bn antitrust lawsuit against the entertainment giants last month over their plans to launch a joint sports streaming venture.
FuboTV today… Read More
Have you been driving around Ahmedabad lately and noticed some hoarding advertisements like this? Well, you’re not alone! Kitchen Xpress has launched a brand new advertising campaign t… Read More
Move over conventional labels. Pooja Bedi defies easy categorization. Once known for her captivating presence on screen and runways, she’s transcended those roles to emerge a… Read More
Ather is about to reveal its much-anticipated creation, the Ather Rizta family scooter scheduled for debut during the Community Day event on April 6, 2024
This electric marvel promises to… Read More
Out-of-home advertising can be one of the best ways to reach your audience when you’re using marketing. OOH, also known as out-of-home advertising, means when people go out into the wo… Read More
Ah here were are again, still talking about that silly, trashy Comin ad. Well, is this a triumph for them? They do say "bad publicity is good publicity". If this is the case then Comin was a… Read More
Remember the days of radio jingles and singing along to TV ads. The ad landscape has done a 180 turn since then. Evolving from static, one-way ads to dynamic, interactive experiences that fo… Read More
AR and VR are changing the world of advertising by providing a real-world experience of products to consumers.
AR/VR in advertising is an emerging tool for marketers as it offers im… Read More
ExperientialEtc is a creative ad tech agency that helps brands communicate through technology. The company offers a range of services including on-ground activations, digital activations, an… Read More
Apollo Tyres, one of the leading tyre manufacturers, has collaborated with Posterscope India to launch its latest campaign, ‘Apol10’. Featuring the sporting icon and brand ambass… Read More
In today’s highly competitive advertising landscape, it is essential for businesses to embrace innovative strategies that catch the attention of their target audience. One such strateg… Read More
Digital Out of Home Advertising- In the ever-evolving landscape of advertising technology (AdTech), a new player has emerged, promising to redefine the rules of engagement Digital Out of Hom… Read More
Marketing vs Advertising: A Comprehensive Comparison
When promoting a business, product or service, the terms “marketing” and “advertising” often get used intercha… Read More
Advertisements in the Philippines uniquely blend a rich tapestry of cultural influences, vivid storytelling, and innovative marketing strategies, captivating audiences with their dynamic and… Read More
Laqshya Media Group, a pioneer in Out of Home (OOH) advertising, proudly announces the successful execution of an immersive month-long campaign for Wipro Consumer Care and Lighting’s… Read More
Posterscope, an OOH (Out-of-Home) specialist agency from dentsu India, has executed an ambush advertising strategy for TATA Mutual Fund. Drawing inspiration from the ICC Cricket World Cup&rs… Read More
Jess Reilly is undeniably a force of nature in the marketing world. As Senior Vice President of Marketing at Screenverse, she spearheads integrated initiatives spanning traditional, digital… Read More
3D Out-of-Home Ads Debut in Asia-Pacific and the Middle EastHONG KONG SAR -
Media OutReach
- 2 November 2023 - TUMI, the leading international travel and
lifestyle brand, has launched its… Read More
Swiggy Instamart rolled out an Out of Home Ad campaign during the ICC Cricket World Cup 2023, spotlighting its commitment to delivering munchies swiftly within 10 minutes. Introducing the no… Read More
Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango dri… Read More