The shift from direct mail to email since 2000 has brought health-related businesses greater return on investment (ROI) and improved the ability to reach community members in need of service… Read More

Healthcare marketers have a unique challenge when it comes to email marketing. On the one hand, they need to be compliant with HIPAA regulations. On the other hand, they need to find ways to… Read More

Personalized email content For years I have talked about segmenting your email list and sending content that feels unique to your customers. Capture Zero Party Data Zero-party data—som… Read More