GroupM, WPP's media investment group, announced a partnership with Google to create and launch a website accessibility workshop that will enhance the accessibility of client websites. Built… Read More
YouTube is putting Google AI to use for advertisers, the company announced this morning with the introduction of a new advertising package called “Spotlight Moments.” The idea he… Read More
In late March this year, Richard Branson's adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM's EssenceMediacom to manage the a… Read More
Wavemaker India, the most awarded agency of GroupM, today announced the appointment of Sairam Ranganathan as Chief Digital Officer. In his new role, Sairam or Sai as he is fondly called, wil… Read More
Linda Yaccarino was in full flow when a text message from a friend stopped her in her tracks. It was May 11 and the head of global advertising for NBCUniversal was rehearsing for upfronts… Read More
Madison World has announced the appointment of Manish Menon as Vice President of Human Resources. He will be based in the Agency’s Mumbai office.
Throughout his 24-year career, Manish… Read More
WPP's media buying arm GroupM today announced a global partnership with Swedish adaptive streaming company SeenThis, a move that the companies say will let advertisers reduce the carbon emis… Read More
*OWN: Oprah Winfrey Network will premiere a six-part docuseries, “Rebuilding Black Wall Street,” hosted by Morris Chestnut (The Best Man, Rosewood, Boyz n the Hood), who will tr… Read More
Stratégie IA, Reef Pulse, Certificats emails, CEO Remote.com, Smart Automation, Locaux Adidas, Métaverse... Vous pouvez consulter la version en ligne de… Read More
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has stuck… Read More
Wavemaker India, the most awarded agency of GroupM, today announced the release of a white paper titled ‘Demystify Customer Data Platform’ – A Guide for Marketers. The whit… Read More
Finecast, GroupM Nexus’ addressable TV solution, has partnered with iWantTFC, the premier Filipino streaming platform, to offer connected TV (CTV) inventory to clients in the Philippin… Read More
Introduction:
South Korea, a digital economy pioneer, is having big expansion in the digital marketing field. With a population of over 50 million people, South Korea has a huge and gro… Read More
La faillite de MediaMath, révélateur d'un écosystème adtech en danger Vous pouvez consulter la version en ligne de ce message.Si vous ne souh… Read More
New Delhi: McCann Worldgroup India has won the advertising and marketing communications mandate for the Tata group-owned airline Air India. The appointment comes around the time tha… Read More
Harnessing the Magic of Sports Advertising
In this shimmering cosmos of content consumption, sports rule the realm like no other. Few spectacles capture our collective fascination quite l… Read More
Une IA de vous, Levée Blank, Rémunération des salariés, Cybercriminels vs banques, E-commerce Allemagne, Voyage... Vous pouvez consulter la v… Read More
Get ready for a fun and informative journey into the world of media and advertising Trivia based on GroupM 2023 This year Next year report! This trivia will take you through the latest… Read More