Location-based advertising has become increasingly popular among marketers in recent years. It allows businesses to target their audience based on their geographical location and pro… Read More

Picture yourself exploring a new city, and just as you approach a popular tourist attraction, a notification pops up on your screen, guiding you to nearby discounts at local shops. This seem… Read More

In the fast-paced world of digital marketing, businesses are constantly seeking innovative ways to reach their target audiences. One such effective approach is micro-location marketing. By l… Read More

Exploring the Synergy between Mobile Technology and Location-based Marketing Strategies The Intersection of Mobile Technology and Location-based Marketing In today’s fast-paced world… Read More

In recent years, brick-and-mortar retail stores in the United States have faced significant challenges due to the rapid growth of e-commerce and changing consumer preferences. However, many… Read More

You look for every possible opportunity to grow your business. And that is why we see marketers create different strategies, allowing people to know and access their business. Moreover, the… Read More

Marketing any business online with the right ads needs much brainstorming. After all, plenty of competitors are exploring the same paid search options and the costs of many formats have inc… Read More

Have you ever come across digital ads featuring your competitor’s business? If yes, it implie… Read More

How would you like access to a new form of advertising that gets better results than your Google Pay Per Click Advertising while at the same time costing much less? It targets people that ar… Read More

Mobile marketing, which is a marketing activity that promotes services and products on mobile devices like smartphones and tablets, is enormous nowadays. While it used to be a small cog in t… Read More

What on earth is geo conquesting? Yes, we hear you so hopefully this article will make this exciting geo-marketing practice a little clearer and showcase how it could be utilised to driv… Read More

Purplegator’s Bob Bentz, author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, provides methods for improving the effectiveness of your mobile and digit… Read More

According to research, U.S. adults spend 2 hours and 55 minutes every day on their smartphones. And before buying something new, most of them look for reviews using their phones. We use our… Read More

Mobile’s uncanny ability to target just the right person is dependent on the marketer’s ability to maximize its available data. A major advantage of mobile and digital advertisin… Read More

How to Inform the Public About Your COVID-19 Vaccine Communication Plan Using Digital and Social Media Platforms How will your local government build awareness of your COVID-19 vaccine co… Read More

Setting up a brick-and-mortar store can be challenging, especially in times of economic uncertainty, so having a good business strategy is essential. While it is true that eCommerce is gain… Read More

Location-based marketing is a rapidly growing marketing strategy, located right in the middle of the advertisement ecosystem. In most but not all sectors this&n… Read More

Knowing the past and present location of a customer or prospect has long been regarded as one of the most important advantages of mobile location data.  And, savvy marketers are beginni… Read More

Google Search Ads are, by nature, lower on the funnel channel; it helps you get to your target market when they are already in need of your services, rather than building awareness. One of t… Read More

There’s a great deal of confusion in our sector about what local advertising and marketing is exactly. There is the misconception that regional advertising coincides thing as local… Read More

Mike Lloyd Manager of Client Services NAF Digital For those of us not familiar with NAF Digital, please tell us a little more about your website and core audience. NAF Digital services a v… Read More